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What children and parents expect today. Children are developing their own sense of style earlier than ever before. Inspired by social media, pop culture and their everyday surroundings, they are playing an increasingly influential role in family purchasing decisions. At the same time, parents are placing greater emphasis on quality, durability and products that fit seamlessly into everyday life.

This summer, the fashion industry's attention turns to Munich.
With Munich Fashion Week, the city is gaining new international visibility and evolving into a meeting point for designers, brands, buyers, media professionals and creatives from across Europe. Munich becomes a stage for new ideas, new connections and new perspectives.

Collections can now be viewed digitally, data analysed in real time and meetings held online. Yet one development is becoming increasingly evident across the fashion industry: personal encounters are gaining importance once again.

Consumers are shopping more consciously, comparing products more carefully and increasingly prioritising quality, fit and long-term value. This shift is also defining the new season of SUPREME BODY & BEACH.

The Supreme Group Becomes Official Partner of Munich Fashion Week 2026

Supreme Women & Men Munich impresses with growth in visitors, strong orders and flexibility

Supreme Body & Beach reaffirms its strong market position

Supreme Kids relies on a new schedule structure for the summer season

Supreme Women&Men Düsseldorf: Strong collections, clear decisions

Where retail is looking: Supreme Woman & Men sets the framework for 2026

Lingerie becomes visible — Supreme Body & Beach shows natural silhouettes, modern materials and underwear that complement the look

Düsseldorf sets the pace — Supreme Woman & Men gets the industry moving

Next Gen Retail: Supreme Kids defines what families really buy today.

Successful order completion underlines the relevance of the location

The most important platform for lingerie, underwear and swimwear is once again providing strong impetus

Courage is the new “must-have.” Impulses, inspiration, staging.

Full of encouragement, full halls — focus on experience & diversity

Cohesion as an answer to new challenges. With courage and together with Supreme KIDS Munich, the bick forwards.

Strong internationality, strong brands and strong new impulses for the children's fashion industry

Two cities, one mission: strong for trade. Strong for the fashion industry.

An essential meeting place for retailers and a magnet for top collections.

Positive background noise on Supreme Body & Beach with concentrated brand power.

Supreme Body & Beach continues to demonstrate strength and relevance.

Supreme Women&Men Düsseldorf was once again an important driving force for the fashion world.

Supreme Kids sets new standards. The latest issue of Supreme Kids was a resounding success.

The Kids Segment has had an eventful development, characterized by challenges and successes.

The fashion industry on the move — courage and change as the key to success

The new year can come! The Supreme Group's order fairs herald the autumn/winter 25/26 fashion season.

Supreme Women & Men Munich - intensive work & high acceptance for the fashion fair & its significance

Where the Supreme Women & Men Düsseldorf ends, the Supreme Women & Men Munich continues

Advance scheduling essential for concentrated order business at Supreme Body & Beach

Düsseldorf and KWS most important hotspot & fashion hub for the fashion trade

Strong order fair for children's fashion in Germany at the most important location fot the roof market in Munich

The summer hotspot in Munich for beach & bodywear

Atractive – interactive – face-to-face – act instead of react

Strong order fair for children's fashion in Germany at the most important location for the roof market in Munich

Supreme Body & Beach is essential for emotionalizing the bodywear segment. Professional organization of the trade fair supports ordering activities.

Supreme Women & Men Munich is sending strong signals! Very high visitor frequency & quality surprises organizers as well as exhibitors.

Movement on the surface. New international brands are strengthening the brand portfolio.

The frequency — national and international is back — many familiar and new faces.

Supreme Body & Beach — The industry meeting place for the bodywear market. Indispensable as an order platform both nationally and internationally.