Next Gen Retail: Supreme Kids Defines What Families Really Buy Today

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Supreme Kids opens the season with a clear promise for the future: curated quality, functional innovation and international impulses for a changing kidwear market.

“Our industry reality is hybrid: Retailers are no longer just buying textiles, but holistic product ranges. That's exactly why we're curating Supreme Kids as a platform that offers orientation, quality, and connection,” says Aline Müller-Schade, CEO of The Supreme Group.

Focus 2026: Hardware, Functional Materials & Footwear

Many of today's most successful stores offer combined product ranges. The sector is growing accordingly Hardware & Functional Essentials with Supreme Kids continuously. With brands such as Trixie-Baby, Cleverclixx, Le Chocolate de Francaise, PM fashion agency and Lässig This segment is being consistently expanded.

The trade fair is also setting clear accents in the area of functional materials: Kabooki, Kamik, Color Kids, Casual (UV) and BMS show how performance and style come together in the kidwear business.

The international footwear push

Scandinavian influence on the platform is significantly increasing:

Viking Footwear, Copenhagen Shoes, Naturino, Bisgaard, Bundgaard and other key brands are providing strong impetus for product ranges that combine quality, function and durability.

Newcomers who move the market

For the 2026 season, Supreme Kids is welcoming numerous new additions, including:

Wollbebi, Everyday by Roberta, Halfen Knitting, Banksia Fashion Agency, Bellerose Belgium and Sigikid.

They all stand for new aesthetics, sustainable materials and quality craftsmanship — perfectly tailored to the trends of the coming season.

Trend Radar: Calm colors, quality & conscious progress

The coming season is characterized by natural shades, pine green, navy, pastels and warm accents such as Bordeaux. Add:

• robust materials
• clear silhouettes
• sustainable qualities
• high-quality functional fabrics

Key brands with a strong presence

Established players are also sending out clear signals:

Haddad and Vingino significantly expand their spaces and present new collections of Abercrombie & Fitch, Hurley, Converse and other brands.

Supreme Kids season sponsor is GUESS.

Why Supreme Kids

Supreme Kids remains the platform that offers stability, structure, and proximity in a challenging market.

Curated quality, personal exchange and an ordering experience that provides orientation — exactly what retailers need now.

The Supreme Group — Curated. Connected. Inspired

We connect brands, people, and opportunities. Today and for the next generation of retail.

Supreme Kids event details

MTC world of fashion, House 1 — Munich
23.1.-25.1.2026
As usual, all exhibition details can be found at www.thesupremegroup.de.

CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

Press & Communications, THE SUPREME GROUP

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.