Supreme Body & Beach reaffirms its strong market position

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Die Supreme Body & Beach This season, has once again positioned itself as the leading ordering platform for body and lingeriewear in the DACH region.
The trade fair was very successful and was characterized by a positive, confident atmosphere on the floor.

A particular highlight was the Lingerie & Bodywear Show, which took place on Sunday, February 1, in two slots. The runway format was introduced back in winter 2025 and has now consistently continued. The live presentation of the collections once again proved to be a valuable addition to the trade fair and was very well received by buyers and exhibitors.

“The lingerie show brings to the area exactly what is decisive in this segment: movement, a sense of material and a direct understanding of the collections,” says Jessica Totaro, Project Manager at Supreme Body & Beach. “The response was remarkable. Many buyers have used the shows specifically to deepen their order decisions. ”

The exhibition experience was supplemented by targeted service and hospitality elements. In collaboration with GUESS As a sponsor of Supreme Body & Beach, visible brand accents were created in the catering sector, which supported the presence and atmosphere on the area.

The enthusiasm was also clearly noticeable on the exhibitor side.
“Supreme Body & Beach was a great success for us this season,” says Tobias Grimm, Global Head of B2B at CHANGE Lingerie. “All relevant top customers were there, and we saw overwhelming interest in our products and concepts. The response on the platform was consistently convincing, and we are taking numerous new impulses and valuable contacts from the trade fair. ”

Supreme Body & Beach combines a uniquely strong brand portfolio. In international comparison, the platform is particularly impressive due to the density and quality of the represented Top player. No other trade fair in the segment brings together a comparable number of relevant brands in one place.

“This is where the market meets: concentrated, international and at a high level,” says Aline Müller-Schade, CEO of the Supreme Group. “Supreme Body & Beach shows how important clear curation and a strong brand portfolio are for sustainable success. ”

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CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

Press & Communications, THE SUPREME GROUP

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.