Supreme Body & Beach reaffirms its strong market position

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This season, Supreme Body & Beach has once again positioned itself as the leading order platform for bodywear and lingerie in the DACH region.
The trade fair was very successful and was characterized by a positive, confident atmosphere on the floor.

A particular highlight was the Lingerie & Bodywear Show, which took place on Sunday, February 1, in two slots. The runway format was introduced back in winter 2025 and has now been consistently continued. The live presentation of the collections once again proved to be a valuable addition to the trade fair and was very well received by buyers and exhibitors.

“The Lingerie Show brings to the show floor exactly what is crucial in this segment: movement, a feel for the materials and a direct understanding of the collections,” says Jessica Totaro, Project Manager at Supreme Body & Beach. “The response was remarkable. Many buyers used the shows specifically to refine their order decisions.”

The exhibition experience was supplemented by targeted service and hospitality elements. In collaboration with GUESS as sponsor of Supreme Body & Beach, visible brand accents were created in the catering area, enhancing presence and atmosphere on the show floor.

The enthusiasm was also clearly noticeable on the exhibitor side.
“Supreme Body & Beach was a great success for us this season,” says Tobias Grimm, Global Head of B2B at CHANGE Lingerie. “All relevant top customers were there, and we saw overwhelming interest in our products and concepts. The response on the platform was consistently impressive, and we are taking away numerous new ideas and valuable contacts from the trade fair.”

Supreme Body & Beach boasts a uniquely strong brand portfolio. By international comparison, the platform stands out in particular for the density and quality of the top players represented. No other trade fair in the segment brings together a comparable number of relevant brands in one place.

“This is where the market meets: concentrated, international and at a high level,” says Aline Müller-Schade, CEO of The Supreme Group. “Supreme Body & Beach shows how important clear curation and a strong brand portfolio are for sustainable success.”

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CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

Press & Communications, THE SUPREME GROUP

T: +49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.