Jul 2024

Body & Beach AW 24/25 Review

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Body Pressemitteilung 12.02.2024

Last week, the laundry industry met again for Supreme Body & Beach in Munich. Many well-known major brands, but also small independent brands, used the well-known order platform to present their latest trends in the underwear and swimwear segment to retailers and inspire them.

The Supreme Body & Beach has once again succeeded in drawing a round, comprehensive picture of the bodywear segment. In addition, there were selected add-on brands from the jewelry sectors such as LENIKA, YULYAFFAIRS, beauty with DEMARES SKINCARE and Scents with EASY ON THE BEACH.

The exhibitor Ulla Dessous with the brand ULLA FEMININE LINGERIE celebrated its 75th anniversary at Supreme Body & Beach together with actress Elena Uhlig.


It turned out that not only did the DACH market find their way to southern Germany, but also buyers from the north and the greater Berlin area Supreme Body & Beach visited to obtain comprehensive information and to design their product range. It is particularly important for retailers to be able to experience the models and products haptically and visually on site. Many exhibitors rely on presenting their products live to models in order to further increase emotionality. The order platform is and will remain essential for specialist retailers.

Michael Drud, Territory Sales Executive Southern Germany and Kerstin Schubert, Territory Sales Executive North, Panache

It was a very successful trade fair for us. The atmosphere was very good despite the difficult atmosphere in retail stores. Our customers come explicitly from Germany and also Austria. We were at the trade fair again for three years last summer because that is simply important to us. Customers want to touch the models and see them dressed. Retailers have the opportunity to come here without obligation — without appointments — and they have a high density of producers here. For me, Supreme Body & Beach is the 1 a of Germany. ”

Toni Weidauer, managing director, Ulla

“So we are satisfied and the trade fair went well for us, and the quality of the visitors was also very good. I am pleased that the trade fair has developed in such a way that many have also come from Berlin and other northern areas. Since last summer, we have been working with actress and influencer Elena Uhlig. We're all happy that it worked out. ”

Julia Ley, easy on the beach

“Supreme Body & Beach is the best trade fair for me. There are nice stands, the staff is very nice and helpful and everything is super organized. The trade fair is very service-oriented, there is simply a great deal of attention to the exhibitors — be it the catering on the set-up day or the get-together. The get-together creates a nice atmosphere for networking.

Overall, we really enjoy being here. This is the third time I'm exhibiting and I can say that it really is the best organization. I was also very pleased that I had some new customers. ”

Mario di Loreto, Sales Coordinator, Ambra Corseteria

“I've been at the trade fair for a long time, but this is the first time with the new brand and since there are few good Italian brands, it was definitely a new experience for me overall. The good customers were there, even though the atmosphere in the market is so la la. In general, people simply shop more carefully, but it is simply important that customers can come to the trade fair. ”

Supreme Body & Beach is an important and desired meeting place, especially in busy times, which is required by retailers and buyers. It is used as a source of inspiration, because where else should retailers be inspired and finally order?

We create experiences, make products and qualities tangible, which is essential for this market. ” Aline Müller-Schade, Managing Partner, The Supreme Group.

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