The fashion industry is at a crossroads. It is a time of change in which nothing remains the same — and it is precisely these changes that make courage and innovative strength more important than ever. Even now, before the start of our The Supreme Group order platforms (Supreme Kids, Supreme Body & Beach, Supreme Women&Men Düsseldorf and Munich), we are experiencing something extraordinary: a sharp increase in registrations, an influx of new faces and a wave of inquiries that push our capacities to the limit.

RECOGNIZE THE SIGNS OF THE TIMES

This momentum is more than just a snapshot. It is clear evidence of the industry's drive to evolve, reinvent itself and redefine the future. “The fashion industry thrives on change and innovation. Especially now, in a time full of uncertainty, it is becoming apparent that the willingness to take risks is crucial,” says Aline Müller-Schade, Managing Partner of The Supreme Group. It is bold decisions that drive progress — decisions that enable creativity and ensure long-term success. It is the courage to leave your comfort zone and try something new that forms the basis for growth.

THE COURAGE TO DIVERSIFY, THE COURAGE TO SUCCEED

For buyers, this is an invitation to leave the old patterns behind. The future lies in the creative mix: away from monotony and towards collections that celebrate diversity and originality. It’s a chance to discover labels that tell new stories, and to set trends instead of following them. “No risk, no progress,” Aline Müller-Schade reminds us, “and now is exactly the time to strive for this progress.” The motto of the moment is to think outside the box, take on new perspectives and be bold.

A SIGN OF NEW BEGINNINGS AND HOPE

The unexpectedly high number of visitors shows that the industry is ready. Ready to change. Ready to try something new. And ready to write the next chapter of its story. This is not only a sign of dynamism, but also a symbol of the vivacity and inexhaustible creativity of the fashion world. Now is the time to actively shape the future — with passion, vision and the courage to take risks. Because in a world that is constantly changing, standing still is not an option.

The Supreme Group order platforms are ready to take this path together with buyers, designers and brands.

Innovation starts with a step into the unknown!

TRADE FAIR DATES

Supreme Kids January 24-26, 2025 | Munich

Supreme Women&Men Düsseldorf January 24-27, 2025 | Düsseldorf

Supreme Body & Beach February 2-4, 2025 | Munich

Supreme Women&Men Munich February 8-11, 2025 | Munich

‍

THE SUPREME GROUP CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

M +49 (0) 173 57 56 777

md@thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing/Project Assistant

T: +49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.

JANUARY 14, 2025

‍