Lingerie becomes visible — Supreme Body & Beach shows natural silhouettes, modern materials and underwear that complements the look

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The new season shows a clear development: Lingerie no longer disappears under the outfit but becomes part of the styling. At SUPREME BODY & BEACH, functional aesthetics meet deliberately integrated details, natural lines and a decidedly comfort-oriented approach to design. Underwear becomes an element that shapes looks instead of just accompanying them.

The focus is on styles that offer a second-skin feeling. Light, close-fitting, supportive. Geometric patterns, mesh structures and clean lines create a modern, calm look, while decorative straps and subtle cut-outs add targeted accents.

Colors of the season

The collections range between warm and intense shades:
Chocolate brown, burgundy, midnight blue, khaki, complemented by emerald green, plum, bright pink and fresh citrus nuances. A palette that showcases materials and silhouettes particularly well.

Styles & materials

• Underwired styles with soft padding
• Bralettes in modern variants
• High-waist cuts
• Fine mesh structures, graphic patterns, clean lines
• Decorative straps and cut-out details as style-defining elements

Exhibitors 2026 — Diversity, Function & Sensibility

Brands that are shaping the look of this season

• Chantelle: Softstretch Power — comfort as a concept
• Aubade: Colors and shapes of the new season
• Mey: Expansion towards loungewear & lifestyle
• Schiesser: Updates for younger lines
• Lascana: Everyday underwear + active wear
• PrimaDonna & Marie Jo: Support for natural silhouettes
• Anita: Expertise in active wear

New exhibitors

Change · Cozy Cotton · Dot76 · Sensis · Erlich-Textil · Locco Design · Luipex · Falke · Cute Stuff · Lumisha · Kunert · Kleinert · Lucky Cheeks · CMK-Studio · Domitilla Mattei · New Unoelle · Knallgrau

Sustainable labels — responsibility remains visible

At SUPREME BODY & BEACH, sustainability is not an add-on but part of the curated selection. The platform specifically strengthens brands that take responsibility for the choice of materials, production and durability — without sacrificing design, comfort or marketability.

Sustainable exhibitors include:
Isco · Textilwerk Gebr. Amman · MG-1 Bodywear · ITEM M6 · Speidel · Simone Pérèle · Lise Charmel · Louisa Bracq · Trasparenze · Moretta · Erlich Textil · Cute Stuff · Lucky Cheeks · IKONO · Bleuforet · PUNTO · AMBRA · CCDK Copenhagen

They show how contemporary bodywear & beachwear is conceived today: responsibly, to a high standard and with a clear signature for tomorrow’s retailers.

Supreme Body & Beach — aesthetics, structure, closeness

“Our exhibitors show how strong underwear can be when comfort and aesthetics come together. We curate brands that support natural silhouettes, use modern materials and see underwear as an integral part of a look,” says Aline Müller-Schade, CEO, The Supreme Group.

SUPREME BODY & BEACH remains a place where clear product ranges, aesthetic craftsmanship and personal exchange come together. Structured, approachable and consistently focused on doing business on an equal footing.

The Supreme Group — Curated. Connected. Inspired.
We connect brands, people, and opportunities. Today and for the next generation of retail.

Let's make this season SUPREME!

Supreme Body & Beach Event Details

📍 MTC world of fashion, Building 1
📅 February 1–3, 2026

All trade fair details as usual at www.thesupremegroup.de

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THE SUPREME GROUP CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

Press & Communications, THE SUPREME GROUP
munichfashion.company GmbH

T: +49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.