Düsseldorf sets the pace — Supreme Women & Men gets the industry moving

In 2026, Düsseldorf remains one of the clearest points of reference for fashion retail in German-speaking countries. The city combines showrooms, strong B2B structures and buyers who order reliably, even in times when the market is looking closely at what is really relevant.

With Supreme Women & Men, we show what makes the location strong: short distances, a highly professional ordering environment and brands that consciously focus on quality, sustainability and clear statements. Trends such as all-over denim, earthy tones, fake fur, oversized silhouettes, blazers as a signature piece and feminine fabrics such as satin and silk are shaping the season and meeting the exact needs of retailers in the DACH region.

With this year’s Fashion Days and a very active scene, Düsseldorf is proving that fashion does not stand still here: The city thinks progressively, the community is engaged, and the order figures show that premium business continues to work when brands take a stand and remain approachable.

“Düsseldorf is one of the most honest locations for us: direct, close to retail and supported by strong partnerships. This is where decisions are made about what counts for the next season. Supreme Women & Men captures this energy. Clearly curated, high-quality and with a community that sticks together,” says Aline Müller-Schade, CEO, The Supreme Group.

New exhibitors in Düsseldorf 2026 and many more

Brands that shape the season and strengthen Düsseldorf.

Accessories & Jewelry
MISSONI · LEONARD PARIS · EMANUEL UNGARO · ELIE SAAB · GIVENCHY · FABIO TOMA

Shoes
EMU AUSTRALIA

Luxury
THE MERCER N.Y. · MAX MARA · MARELLA · EMME · PENNYBLACK · PERSONA BY MARINA RINALDI · MM · PRINZ BERLIN · SUSANNE BOMMER

Modern Essentials & Contemporary Womenswear
STRENESSE · MAJESTIC · SAND COPENHAGEN

Established key brands 2026 and many more

Labels that continuously give Düsseldorf strength and continuity.

Premium Knitwear & Cashmere
SIMONE BRUNS — CASHMERE COUTURE · LANA D'ORO · LANA D'ORO CASHMERE · LANA D'ORO GOLF

Contemporary & Modern Essentials
MANOJA · VIA MASINI 80 · ALEO · ELEGANCE MISS PARIS

Sustainable & Modern Womenswear
JEANNE BARET

Premium Footwear
COPENHAGEN SHOES

Contemporary & Modern Womenswear
SANDRO FERRONE · ANNARITA N

Menswear, Italian Craft & Style
PAOLONI · FERRANTE · ORIAN · ACQUA DEL CONERO · CAMERLENGO · DEL VECCIO · MON ART FIRENZE

Supreme Women & Men Düsseldorf sends an optimistic signal in 2025: The market is changing, but personal encounters, quality and strong collections remain the constants that retailers and brands can rely on.

The Supreme Group — Curated. Connected. Inspired.

We connect brands, people, and opportunities. Today and for the next generation of retail.

Event details: Supreme Women & Men Düsseldorf

KWS 117-119, Kaiserswerther Strasse 117-119

23.1.-26.1.2026

As always, all exhibition details can be found at www.thesupremegroup.de.

Let's make this season SUPREME!

For press inquiries:
Katharina Buntrock
Press & Communications, THE SUPREME GROUP
MunichFashion.Company GmbH
Bretonischer Ring 18 · 85630 Grasbrunn
M +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.