Jul 2024

Body & Beach AW 24/25 Preview

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Body Pressemitteilung 22.01.2024

There is no way around it. Die Supreme Body & Beach is the industry meeting and order fair for lingerie, bodice, daywear and nightwear, stockings as well as home, lounge and activewear and swimwear not only for the DACH market, but also for top international buyers. Die Supreme Body & Beach This season is once again sending a positive signal in the national and international trade fair environment and is clearly positioning itself as the strongest order platform in its segment. The demand for exhibition space is consistently high and underlines its relevance and importance for ordering.

On three days, from 04 to 06 February 2024, the order platform presents all important trends for autumn/winter 2024/25 and all relevant brands as well as manufacturers in the laundry market. The concept of
Supreme Body & Beach paints a comprehensive market picture and creates a balanced interplay of brands, newcomers and the who is who of retail in the area of MTC World of Fashion, house 1, Ingolstädter Strasse 45 into munich.

With the coordinated mix, the order platform for specialist retailers not only sets standards, but also awakens emotions for the coming season over the three days. Ordering should not only be productive and attractive, but also fun. With an exciting brand environment, the team at The Supreme Group creates retail incentives and synergies that not only draw the retailer's attention to the existing product portfolio, but also offer the opportunity to discover newcomers. The appeal of both cannot be underestimated and a balanced mix of the new and the tried and tested will continue to guarantee success in retail in the future.

“With Supreme Body & Beach, we have been offering a successful constant for the bodywear market for years. We bring all major brands onto the floor, discover new small independent labels and repeatedly convince manufacturers and agencies to choose our order platform as the season opener for retail viewing. We awaken emotions, empathy and positivity. “, thus Aline Müller-Schade, managing director of The Supreme Group.

Newcomer area & classic brands for diversity

For the necessary variety on the Supreme Body & Beach are creating new labels that have recognized the importance of the platform. You are consciously looking for an order environment between proven brands such as NINA BY C., CALIDA, VOSSEN, MEY, SPEIDEL, HANRO, MARIE JO, PRIMADONNA and SARDA, which have been an integral part of the range for several seasons.

To underline the novelty of labels, Hall 5 is presenting a newcomer area for the first time. Here are a handful of labels that are completely new to the bodywear market. This newcomer area also draws the attention of retailers to possible add-ons for an exciting expansion of the product range. Here you can find, among others, the agency Beauty Labs GmbH with the brands LENIKA and DEMARES, ALTO MILANO — LUXURY SOCKS, the French brand CLUB ORANGE, ANIL from Istanbul, the Ukrainian lingerie brand AJOUR, PITAYAand the Italian company Filologiko SRL with the collection ROBERTO RICETTI.

The product portfolio is rounded off by returning customers such as CELESTINE LINGERIE from Potsdam, GUESS, JUST EVE and company nightwear AMMANN — Isco-Textilwerk Gebr. Ammann. New exhibitors from the upcoming Supreme Body & Beach For example, are mt trade mark GmbH with DITA VON TEESE, MAAJI, MONTELLE, FROM FOLLIES BY DITA VON TEESE and the Italian agency PRISCO SRL with collections such as PRISCO THE COLLECTION, PRS and PUNTO.

Get-together & label launch for Supreme Body & Beach

Am Sunday evening, February 04, 2024, will the label VIANESSE Lingerie launched with an exclusive fashion show. The innovative underwear brand has a clear goal: Every woman should feel comfortable in her own skin, be self-confident and beautiful, regardless of size and figure. Behind the brand is none other than Yurdanur Steck — Body Wear Consulting, who has been an expert in retail for years with well-founded insights from the laundry industry as a speaker during the Supreme Body & Beach supplies. It is precisely this knowledge that she has now incorporated into the development of the Vianesse brand. All visitors, exhibitors and buyers are invited to the fashion show.

The team then invites the Supreme Body & Beach to the traditional Get-together one.

Press Release