It is simply unmissable. Supreme Body & Beach is the industry meeting place and order fair for lingerie, shapewear, daywear and nightwear, hosiery, homewear, loungewear and activewear, as well as swimwear, not only for the DACH market but also for top international buyers. This season, Supreme Body & Beach is once again sending a positive signal in the national and international trade fair environment and is clearly positioning itself as the strongest order platform in its segment. The demand for exhibition space is consistently high and underlines its relevance and importance for ordering.

Over three days, from 4 to 6 February 2024, the order platform presents all the key trends for autumn/winter 2024/25 and all the relevant brands and manufacturers in the lingerie market. The concept of
Supreme Body & Beach paints a comprehensive picture of the market and creates a balanced interplay of brands, newcomers and the who’s who of retail on the show floor of MTC World of Fashion, Building 1, Ingolstädter Strasse 45 in Munich.

With its carefully coordinated mix, the order platform for specialist retailers not only sets standards but also sparks excitement for the coming season over the three days. Ordering should not only be productive and attractive, but also fun. With an exciting brand environment, the team at The Supreme Group creates incentives for retailers as well as synergies that not only draw their attention to the existing product portfolio but also give them the opportunity to discover newcomers. The appeal of both should not be underestimated, and a balanced mix of the new and the tried and tested will continue to guarantee success in retail.

“With Supreme Body & Beach, we have been offering a successful constant for the bodywear market for years. We bring all major brands onto the show floor, discover small new independent labels and repeatedly convince manufacturers and agencies to choose our order platform as the season opener for retailers to view the collections. We awaken emotions, empathy and positivity,” says Aline Müller-Schade, Managing Director of The Supreme Group.

Newcomer area & classic brands for variety

New labels that have recognized the importance of the platform provide the necessary variety at Supreme Body & Beach. They deliberately seek out an order environment among established brands such as NINA VON C., CALIDA, VOSSEN, MEY, SPEIDEL, HANRO, MARIE JO, PRIMADONNA and SARDA, which have been an integral part of the range for several seasons.

To showcase new labels, Hall 5 features a newcomer area for the first time. Here are a handful of labels that are completely new to the bodywear market. This newcomer area also draws the attention of retailers to possible add-ons for an exciting expansion of the product range. Here you can find, among others, the agency Beauty Labs GmbH with the brands LENIKA and DEMARÉS, ALTO MILANO — LUXURY SOCKS, the French brand CLUB ORANGÉE, ANIL from Istanbul, the Ukrainian lingerie brand AJOUR, PITAYA and the Italian company Filologiko SRL with the collection ROBERTO RICETTI.

The product portfolio is rounded off by returning exhibitors such as CELESTINE LINGERIE from Potsdam, GUESS, JUST EVE and nightwear from AMMANN — Isco-Textilwerk Gebr. Ammann. New exhibitors at the upcoming Supreme Body & Beach include mt trade mark GmbH with DITA VON TEESE, MAAJI, MONTELLE, VON FOLLIES BY DITA VON TEESE and the Italian agency PRISCO SRL with collections such as PRISCO THE COLLECTION, PRS and PUNTO.

Get-together & label launch at Supreme Body & Beach

On Sunday evening, 4 February 2024, the label VIANESSE Lingerie will be launched with an exclusive fashion show. The innovative underwear brand has a clear goal: Every woman should feel comfortable in her own skin, be self-confident and beautiful, regardless of size and figure. Behind the brand is none other than Yurdanur Steck — Body Wear Consulting, an expert who, as a speaker at Supreme Body & Beach, has been providing retailers with well-founded insights from the lingerie industry for years. It is precisely this knowledge that she has now incorporated into the development of the Vianesse brand. All visitors, exhibitors and buyers are invited to the fashion show.

Afterwards, the Supreme Body & Beach team invites everyone to the traditional get-together.