SUPREME WOMEN&MEN DÜSSELDORF

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AS A STRONG FASHION PLATFORM & DRIVING FORCE

FOR ORDERING & NETWORKING

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Aline Müller-Schade, Managing Partner, gets straight to the point:
“New trade fair concepts are not always needed. We don't have to constantly reinvent ourselves, because the exciting new collections, which give our order fair a new sparkle season after season, bring a breath of fresh air. What is needed is a coherent overall picture of collections, motivated exhibitors and visitors, and a strong networking mindset. A fashion business community that is open and curious about new things, shows the necessary bold drive to allow change, and looks positively to the future.”

Four days of Supreme Women&Men Düsseldorf, from January 24 to 27, 2025, have shown that a fresh and positive wind is blowing through the fashion world. The order fair is of great importance for the premium and luxury segment and once again showed its relevance. On the very first day, the trade fair welcomed numerous familiar and new buyers on the show floor.

For the second time, TW Connect, the event hosted by TextilWirtschaft, took place at the KWS location on the opening day. The proverbial fresh wind was blowing at the event — despite the stormy weather outside, the invited guests were not deterred from exchanging ideas intensively and making valuable contacts.

High visitor numbers continued throughout the weekend — right up to the last day of the fair, when numerous orders were placed even after the trade fair had closed.
Aline Müller-Schade adds: “It was also surprising that people worked so long on Monday. Although this has already been apparent in recent seasons. Many buyers stay in town on Mondays and use the time to keep their appointments.”

The buyers had prepared extremely well for the season and used the days for an essential exchange. Careful scheduling in advance proved crucial in making the most of the visit to the trade fair. All leading retailers and many new customers found their way to KWS for Supreme Women&Men Düsseldorf.

“Supreme Women&Men is like a family. We, the Supreme Group team, the exhibitors and also the buyers exchange ideas with each other. As organizers, we listen and can therefore respond flexibly to needs. Our many years of expertise show that we have created the right concept for the order business with Supreme Women&Men in Düsseldorf and Munich,” says Aline Müller-Schade. “International participation has been returning for several seasons and is proving that Düsseldorf is an important engine for the fashion industry.”

The upcoming Supreme Women&Men Düsseldorf takes place from July 18 to 21, 2025.

(subject to change)

SUPREME CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

M +49 (0) 173 57 56 777

md@thesupremegroup.de

Image requests:

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: +49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC World of Fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.