Supreme Women&Men Düsseldorf: Strong collections, clear decisions

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This season, Supreme Women&Men Düsseldorf has impressively shown how relevant a clearly curated order platform can be even under high time pressure. In a tight market environment, buyers not only used the four days for inspiration and pre-selection, but were already making concrete order decisions.

Around 550 collections were presented in Düsseldorf. Many buyers had arrived with the aim of first getting an overview. However, the quality and expressiveness of the collections meant that significantly more orders were written and placed than originally planned. A clear signal of the persuasive power of the offering and the relevance of the platform.

Düsseldorf thus remains a place of inspiration and selection, but is also increasingly becoming a place of conscious decisions. The collections were strong, well-prepared and in tune with the market, so buyers made targeted use of the limited time.

This was particularly evident in the case of The Mercer N.Y.: The new label was represented at Supreme for the first time and immediately achieved major order success. The Mercer N.Y. belongs to the Katag Group, and its presence underlines the attractiveness of the platform.

The service side has also been further developed. For the first time, selected sponsors — Emme, Pamela Henson and Sam Edelman — received targeted visibility in the catering area through branded food and beverage items. The expanded range of catering and services, the tried-and-tested lounge areas and the calm, clear layout of the platform were received positively by many.

In addition, Supreme increased its visibility through communications this season: A stronger presence on social media channels accompanied the trade fair events and carried content and atmosphere beyond the show floor. Talks and lectures — including with journalist Sabine Spieler — were appreciated as meaningful added value, not as a compulsory program.

“When buyers only really want to look and then consciously order, that’s the strongest feedback for us,” says Aline Müller-Schade, CEO of The Supreme Group. “This shows that the curation is right and that there is trust.”

Looking ahead, one thing is certain: From 2027, Supreme in Düsseldorf will once again take place at the end of January, followed by Munich in mid-February as usual. It is a schedule that many exhibitors and buyers expressly welcome.

Supreme Women&Men Düsseldorf: January 29 to February 1, 2027
Supreme Women&Men Munich: February 13-16, 2027

Supreme Women&Men Düsseldorf thus remains what it is for many: a reliable ordering date that doesn’t have to be loud to be relevant.

The Supreme Group — Curated. Connected. Inspired.

We connect brands, people, and opportunities. Today and for the next generation of retail.

Let's make this season SUPREME!

For press inquiries:
Katharina Buntrock
Press & Communications, THE SUPREME GROUP
munichfashion.company GmbH
Bretonischer Ring 18 · 85630 Grasbrunn
M +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.