Supreme Women&Men Düsseldorf: Strong collections, clear decisions

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Die Supreme Women&Men Düsseldorf This season has impressively shown how relevant a clearly curated order platform can be even under high time pressure. In a tight market environment, buyers not only used the four days for inspiration and pre-selection, but also made specific order decisions.

round 550 collections presented themselves in Düsseldorf. Many buyers had arrived with the aim of first getting an overview. However, the quality and expressiveness of the collections meant that significantly more was written and ordered than originally planned. A clear signal of the persuasive nature of the offer and the relevance of the platform.

Düsseldorf thus remains a place of inspiration and selection, but is also increasingly becoming a place of conscious decisions. The collections were strong, well-prepared and close to the market, so buyers made targeted use of the scarce time.

This was particularly clearly shown by the example The Mercer N.Y.: The new label was represented at Supreme for the first time and immediately achieved major order successes. The Mercer N.Y. Belongs to Katag Group and underlines the attractiveness of the platform with its appearance.

The service side has also been further developed. For the first time, selected sponsors received — Emme, Pamela Henson and Sam Edelman — targeted visibility in catering through branded food and beverage items. The expanded range of catering and services, the proven lounge areas and the quiet, clear layout of the platform were received positively by many.

In addition, Supreme was also made more visible in terms of communication this season: A stronger presence on social media channels accompanied the trade fair events and spread content and sentiments across the area. Talks and lectures — including with journalist Sabine Spieler — were valued as a meaningful added value, not as a compulsory program.

“When buyers actually just want to look and then consciously order, that's the strongest feedback for us,” says Aline Müller-Schade, CEO of the Supreme Group. “This shows that the curation is right and that there is trust. ”

Looking ahead, one thing is certain: From 2027, the Supreme in Düsseldorf will take place again at the end of January, followed by Munich in mid-February as usual. This is an appointment that many exhibitors and buyers expressly welcome.

Supreme Women&Men Düsseldorf: January 29 to February 1, 2027
Supreme Women&Men Munich: February 13-16, 2027

Die Supreme Women&Men Düsseldorf It remains what it is for many: a reliable order date that doesn't have to be loud to be relevant.

The Supreme Group — Curated. Connected. Inspired

We connect brands, people, and opportunities. Today and for the next generation of retail.

Let's make this season SUPREME!

For press inquiries:
Katharina Buntrock
Press & Communications, THE SUPREME GROUP
munichfashion.company GmbH
Breton Ring 18 · 85630 Grasbrunn
FROM +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.