SUPREME WOMEN&MEN MUNICH IMPRESSES WITH STRONG PRESENCE & POSITIVE ENERGY.

SUCCESSFUL ORDER BUSINESS UNDERLINES THE RELEVANCE OF THE LOCATION.

Supreme Women&Men Munich has made a strong statement: With impressive visitor numbers, relevant content and carefully curated brand diversity, it became clear once again how important the event is in the current order business. In a market that increasingly demands clarity and guidance, Munich is proving to be a stable anchor point — more relevant than ever.

“We are overwhelmed by the huge crowds and the lively exchange,” summed up Aline Müller-Schade, Managing Director of The Supreme Group. “The industry is on the move. The focus is on discussions, reflection and realignment. Even though we cannot judge how this is actually reflected in the order figures, one thing is certain: Retailers are intensively exploring new paths, daring to make changes and opening up to fresh impetus.”

RETAIL FOCUSES ON DEPTH RATHER THAN SPEED

Numerous stores and boutiques arrived with larger buying teams — a clear sign of the growing importance of Supreme Women&Men Munich. At the same time, the length of stay increased significantly: Retailers deliberately took the opportunity to view collections in detail, put together individual product ranges and discover new brands. The order process is becoming increasingly strategic, well-founded and future-oriented.

COLOR SHOWS COURAGE: A SOURCE OF INSPIRATION FOR CHANGE IN RETAIL

A particular highlight was the lively play of colors in the collections presented — a symbol of optimism, change and creative power. The brands selected by The Supreme Group impressed with their clear signature style, high quality and coherent overall look.

The trend presentation by fashion journalist and creative advisor Sabine Spieler on Sunday, August 3, was particularly well received. Under the title “Courage is the new must-have,” she inspired her audience with incisive ideas and a sure sense of the zeitgeist. Her observations were directly reflected on the show floor and motivated the trade audience to actively engage with new trends.

MUNICH REMAINS INDISPENSABLE — EVEN FOR NEW CONCEPTS

Buyers from all over Germany, Austria and Switzerland were there. Particularly noticeable: Young retail concepts and founders were also specifically seeking guidance, brand partnerships and fresh ideas. Supreme Women&Men Munich once again proves its role as a driving force and platform for development, exchange and innovation.

OUTLOOK: SAVE THE DATES 2026

Upcoming dates (subject to change):

• Supreme Women&Men Düsseldorf: January 23–26, 2026
  KWS, Kaiserswerther Str. 117-119, Düsseldorf
• Supreme Women&Men Munich: February 7–10, 2026

MTC world of fashion, Building 1, Munich

THE SUPREME GROUP CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

M +49 (0) 173 57 56 777

md@thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.