SUPREME KIDS: The Next Generation has a say

WHAT CHILDREN AND PARENTS EXPECT TODAY

Munich, July 2026. Children are developing their own sense of style earlier than ever before. Inspired by social media, pop culture and their everyday surroundings, they are playing an increasingly influential role in family purchasing decisions. At the same time, parents are placing greater emphasis on quality, durability and products that fit seamlessly into everyday life.

These changing expectations are shaping the new season of SUPREME KIDS.
From 17 to 19 July 2026, the order platform at the MTC world of fashion in Munich will present established brands, international collections and exciting new discoveries from the world of kidswear. This season's focus includes trends such as Mini Me, bold colour stories, versatile styling and collections that combine individuality with everyday practicality.

THE KIDSWEAR SHOWCASE

With The Kidswear Showcase, SUPREME KIDS puts the season's key trends, looks and standout pieces centre stage. These curated presentations provide buyers with a concise overview of the styles, colour palettes and themes set to define the market in the months ahead.

WORK SMARTER WITH AI & VISUAL MERCHANDISING THAT SELS

Alongside the collections, SUPREME KIDS continues to place a strong emphasis on knowledge sharing and practical business inspiration. In Work Smarter With AI,
Renate GPT demonstrates how companies can successfully integrate Artificial Intelligence into their daily operations. From marketing and content creation to more efficient workflows, visitors will gain practical insights and real-world applications tailored specifically to the kidswear industry.

A VOICE FROM THE PLATFORM

Jessica Totaro, Project Manager, Supreme Kids:

"Children are no longer simply the end consumer, they have become active decision-makers. At the same time, families are making more conscious choices, placing greater value on quality and everyday functionality. These shifts are transforming the market, and SUPREME KIDS provides the platform where brands, buyers and partners can come together to discuss and shape what comes next."

By combining efficient order business with inspiration and relevant industry insights, SUPREME KIDS remains one of the leading meeting points for the kidswear industry across the German-speaking market.

CONFIRMED BRANDS

DIANETTI | BALDUCCI | KAVAT | CAMPER FOR KIDS | A TINY STORY | BABYFACE | STAINS AND STORIES | BARTS | SALTED STORIES | HOPSTAR KIDS I BABY BELLO | THE WOW EFFECT COMPANY | OLI & CAROL | WAYTOPLAY | BANWOOD | HELLO HOSSY | ATELIER PIERRE JUNIOR | BAJE STUDIO | BALLOON PARIS | PUREBABY I HUX BABY | HALCYON NIGHTS | CRYWOLF | SEAFOLLY | KYND BABY | SOMEONE | BELLEROSE BELGIUM | BISGAARD | BOBO CHOSES - THE COMMUNITY | BOBOLI I BONDI | COLOR KIDS | MINYMO | PIPPI | FIXONI | ENFANT | CELAVI | DAILY7 | INDIAN BLUE JEANS | NOPPIES
NOPPIES MATERNITY | BUNDGAARD | CARS JEANS | HUST & CLAIRE | KOMONO | ATELIER NOMI | BIECO | MINIPOP | MRS ERTHA | MÜSLI I NATCH | PLAY UP | MC2 SAINT BARTH | MINIATURE | PAPA LOBSTER | PIUPI CHICK | SISTERS DEPARTMENT | SAVE THE DUCK | ASOBU | BYELOISE I CABINET OF CURIOSITEAS | CHAMAYE | COSY ROOTS | DOUGLAS TOYS | EGMONT TOYS | EPERFA | FAMVIBES | FUNKY STUFF | INUWET | KINDERLY I LITTLE DUTCH | MINUS | MOB | MONNEKA | MONOBAG | MY FIRTS BOOK | MDMD | OH FLOSSY! | OMY | PETITE POMMES I PIEKSMICHNICHT | PLAY & GO | RATATAM | ROCKAHULA | SKAGFÄ | TUTETE | WOLLBEBI | LÖTIEKIDS | COLORI RIBELLE | ENGELPUNT I MOODIE | SPINACH MAFIA | CONFEZIONI BUFI | PEOPLE WEAR ORGANIC | DANAMADE | MARLU° | BLUE EFFECT | KIS ME | HAPPY GIRLS | ELSARA
EMMA & NOAH | EWERS STRÜMPFE | BEACHIES | NATURINO | FALCOTTO | W6YZ KIDS | FLOWER MOUNTAIN BY NATURINO | REPLAY & SONS | AO 76 | KOAA I AFFENZAHN | G-STAR | BLUE SEVEN | LEVIS KIDS | LACOSTE KIDS | ABERCROMBIE&FITCH | HUGGIES | PURE PURE | ENFANT TERRIBLE | KOKO NOKO I DIRKJE | NO WAY MONDAY | KIKADU | PEPPELIN | HIP | RAJN | NATURAL WORLD KIDZ | KEEN | GEOX | HUMMEL SPORT
PRIMIGI | BON TON TOYS | MAXOMORRA | MARTINEX | GEGGAMOJA | DANEFAE & DYR | WOOLY ORGANIC | NORDIC BUDDIES | BLADE & ROSE | BLAFRE I ATTESA MATERNITY | MAYORAL | ABEL & LULA | KOEL SHOES | LÄSSIG | LES DEUX | LOTTA&EMIL | SLIPSTOP | VINGINO | RAIZZED I MESSI | OFF--WHITE LAP | UNDERAMOUR | LOVE2WAIT | QPI | LEVV | POM POM | MINIPOP | COLE BOUNCE | LE CHOCOLAT DES FRANҪAIS
CLEVERCLIXX | THE ZOO FAMILY | BEARFOOT | STEIFF | TRIXIE-BABY | IDO | SARABANDA | MINIBANDA | IDO MINI | G.O.L. FINEST COLLECTION I PIER NINE BY G.O.L. | DEVELAB BARFUSS | PLAYSHOES | FRODDO | ACEBO'S | 0904! | GIOSEPPO | S.OLIVER | SHOESME | GO BANANA´S I JOLLEIN | STERNTALER | MAXIMO | TARTINE ET CHOCOLAT | THREE OAKS | THREE HEARTS | GYMP | EMC | TINY TRIBE | OCRA I INUKII | IGOR | STABIFOOT | SCOTCH & SODA | KARL KANI | VALENTINI | DIRKJE | VIKING FOOTWEAR | OILILY | MAGLIFICIO DI VERONA I TRUE ARTIST | BESS | WEEKEND A LA MER | WHEAT

EVENT DETAILS

SUPREME KIDS
17–19 July 2026
MTC world of fashion, Munich

For further event information, please visit www.thesupremegroup.de

The Supreme Group – Curated. Connected. Inspired.

We create spaces where business happens on equal footing. For connections that last. For partnerships that grow. For fashion business with a future.

Let’s make this season SUPREME!

Press contact:
Katharina Buntrock
Press & Communications,
THE SUPREME GROUP
MunichFashion.Company GmbH
Bretonischer Ring 18 · 85630 Grasbrunn
M +49 (0)172 85 99 309
kb@thesupremegroup.de