#SUPREME KIDS — JANUARY 2025 EDITION - MUNICH

#KIDSWEAR IS PICKING UP!

The kids segment has been through an eventful period, marked by challenges and successes. But a fresh wind of pragmatism and, above all, optimism ensures that the future is being shaped with confidence.

The organizer of Supreme Kids — as a reflection of the industry — always picks up on currents and trends early on in numerous conversations, and for the January edition these have resulted in significantly increased demand from important brands wanting to present themselves to retailers on a platform once again.

Brands have a level of recognition and are often pigeonholed in terms of perception and orientation. This is not a value judgment, but labels/collections are changing, and platforms such as Supreme Kids, which takes place from January 24 to 26, 2025 at the MTC World of Fashion/Building 1 in Munich, are ideal for presenting and positioning them here and now.

As a central meeting place for retail ordering, Supreme Kids sets standards in and for the DACH market. It sets trends in the kids segment and inspires buyers, visitors and exhibiting labels alike.

Aline Müller-Schade, Managing Partner: “We are delighted by the sharp increase in demand — a clear sign of growing awareness in the industry. More and more manufacturers and agencies recognize how important it is to be visible and to present themselves alongside the competition in order to win over retailers. This is exactly where we come in: With Supreme Kids, we offer the most comprehensive platform in Munich for the DACH market, which creates ideal conditions for growth and new customer business.”

The organizers are pleased to welcome, among others, the iconic Italian label Trussardi Kids and the brand John Richmond, which bring a breath of fresh air to the collections with their unique mix of glamour and rock. Other exciting Supreme Kids additions include:

Grünes Glück by Grünes Glück GmbH, koaa by Fidu Brands GmbH, Konges Slojd by Konges Slojd A/S, Lululobster by Lululobster UG; Hanevild, Okker Gokker and Vac Vac Studio by Lyhne Agency, and Mister Tee Kids and Urban Classics Kids by TB International GmbH.
The denim brand Levi’s will expand its exhibition space at Supreme Kids, and brands such as American Vintage, Blue Seven, Cars Jeans, C.W.F Children Worldwide Fashion, Danamade, Eisend Kids, Ewers Strümpfe GmbH, G.O.L. — New G.O.L. GmbH, Guess Deutschland GmbH and Lässig GmbH are also once again showing the latest trends in kidswear.

On Friday evening, January 24, 2025, Supreme Kids is hosting a get-together, putting the focus on the exchange between exhibitors, visitors and buyers. At the same time, the get-together offers the ideal opportunity to find out about the latest trends and developments in the children's fashion market and to make valuable contacts.

The current list of exhibitors and labels is available at https://www.thesupremegroup.de/en/tradeshows/kids-aw25-26.

Location:

MTC World of Fashion/Building 1
Ingolstädter Strasse 45/Taunusstraße 45
80807 Munich

Opening hours:

January 24–25, 2025, from 9 a.m. to 6 p.m.

January 26, 2025, from 9 a.m. to 4 p.m.

CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: +49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC World of Fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.

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