Where retail is looking: Supreme Women & Men sets the framework for 2026

In 2026, Munich remains one of the most stable fashion and lifestyle markets in German-speaking countries. The city combines high purchasing power, demanding customers and a retail landscape that keeps quality and craftsmanship visible, even in a market environment that has become more selective. This is exactly where Supreme Women & Men plays to its strengths: curated, clearly structured and precisely tailored to the needs of southern German retail.

The season’s trends focus on substance and style: oversized tailoring, all-over denim, leather and leopard prints, earthy tones, clear blazer silhouettes, modern knit variants, pearls as a signature accessory, high-quality fabrics such as satin and silk, complemented by strong outerwear and footwear statements. Munich is responding to these developments with particular consistency: Premium works here when quality is tangible and collection depth remains visible.

The Munich market shows that stability is created where curated brand diversity, clear positioning and high-quality product ranges meet a community with strong purchasing power. Supreme Women & Men Munich has become the central stage for many brands to make precisely these qualities visible.‍

“Munich stands for a sense of style and reliability. That is exactly why the location is so important to us. This is where business is done on an equal footing, supported by brands with substance and buyers who truly reward quality. Supreme Women & Men shows Munich at its best: precisely curated, approachable and always a step ahead,” says Aline Müller-Schade, CEO, The Supreme Group.

New exhibitors in Munich 2026

Brands that provide fresh impetus and strengthen the location.

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Luxury Accessories & Jewelry

‍ALEVA'BIJOUX

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‍Premium Womenswear & Contemporary

AMINA RUBINACCI · MEIMEIJ · SARA ROKA · BLACK LABEL · ROBERTA PIERI · 1961.MILANO · NUBU

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‍Avant-Garde, Modern Edge & Emerging Designers

HIBOURAMA · ENTJPN · FILLING PIECES · NNT LAB

Premium Knitwear & Cashmere

A.POIL CASHMERE

Fine Leather & Modern Classics

TENNÉ‍

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Established key brands in Munich 2026

Labels that give Munich stability, continuity and premium expertise.

Premium Knit & High-End Italian Craft

ARAGONA · CAYA · PHISIQUE DU ROLE · SIYU · SEMI COUTURE · CIRCUS HOTEL · PT TORINO · GMS75 · LA COUVERTURE · BETTA CORRADI · BENEDETTA NOVI · SILK95FIVE · FALIERO SARTI · MILI JO · DANWARD

Luxury Cashmere & Fine Knit

ALLUDE · ANNA V BERG · HEMISPHERE

Modern Essentials & Contemporary Womenswear

DELICATELOVE · EMME · ALESSIA SANTI · ELEH · HAVE ONE · LOVE MOSCHINO · LIVIANA CONTI · LOLA CASADEMUNT · MOSCHINO JEANS · NENETTE · RINASCIMENTO · SALTY SKIN

Designer Collections & Contemporary Statements

ATELIER BASILE · QL2 QUELLE DUE · ORNAETE · CUANTICO · PAOLA ZUIN

Denim Heritage

TRUE RELIGION

Premium Knit & Couture Touch

ULI SCHNEIDER

Supreme Women & Men Munich is sending a strong signal in 2026:

Retailers are looking for clarity, quality and collections with attitude. Munich provides the perfect environment for this and The Supreme Group brings together the brands that meet these requirements.

Event details: Supreme Women & Men Munich

📍 MTC world of fashion, Building 1
📅 February 7-10, 2026

All trade fair details as usual at www.thesupremegroup.de

The Supreme Group — Curated. Connected. Inspired.
We connect brands, people, and opportunities. Today and for the next generation of retail.

Let's make this season SUPREME!

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THE SUPREME GROUP CONTACT

www.thesupremegroup.de

Katharina Buntrock
Press & Communications, THE SUPREME GROUP
munichfashion.company GmbH
Bretonischer Ring 18 · 85630 Grasbrunn
M +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.