Jul 2024

Women & Men Düsseldorf AW 24/25 Review

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WM_Dus Pressemitteilung 29.01.2024

“MISSION COMPLETED” — with these two words, the one that has just come to an end can be Supreme Women&Men Summarize Düsseldorf. Retailers, suppliers, exhibitors and buyers have challenged and the Supreme Women&Men provided the working environment with its order platform. Looking back on the past four days, it emerges that current market developments require structural change in the exhibition landscape. It became clear that in Germany there is nothing comparable to Supreme Women&Men There is.

The level was further expanded and sharpened. With a view to upcoming trends in the fashion market for autumn/winter 2024/25, the order platform is consolidating the event by selecting its exhibitors and products and at the same time serves as a source of inspiration and viewing for retailers. Buyers deliberately planned more time on the floor for this purpose.


For the organizer, before the trade fair is after the trade fair, because the national and international scouting process starts anew. Brands and manufacturers are identified, evaluated, tested not only for products and qualities, but also for price ranges, in order to ultimately create a homogeneous, exciting portfolio for buyers. 75-80% of regular exhibitors determine the Supreme Women&Men, but are repeatedly supplemented by around 20% surprising brands in order to provide innovative impetus for the industry.

As a result, not least due to desire, the area of the order platform of Supreme Women&Men Düsseldorf as well as Munich, “completed” in October, i.e. four months before the actual event.

“My team and I are recording the changes in the industry, analyzing them and adapting our order platform accordingly, without losing our roots, with which we have made a firm name for ourselves in the fashion industry since 2007, i.e. for 16 years now,” thus Aline Müller-Schade, Managing Partner, The Supreme Group.

“Our success is based precisely on the fact that we don't have to constantly reinvent ourselves, but to respond to the needs of our 'customers', support them in their individuality and offer them exactly the brand environment on our spaces that they need to be successful. We consistently network throughout the year, work closely with producers and agencies and thus create the best possible synergies to keep the fashion wheel turning. In doing so, we deliberately do not live up to the gigantism that existed in the industry in the past, nor do we expand, but select in advance what arouses desire in the market. ”


For example, Supreme Women&Men showed urban winter trends with unusual down interpretations such as new, short bomber jackets, seen at JNBY (Exhibitor Supreme Women&Men Munich, but outfitters for hostesses in Düsseldorf) or fake fur variants, on display at ARTICO/SUPREMA. A lot of color is returning to liven up the winter sadness, seen, among other things, in the colorful cashmere variations of CASHMERE ME. Prints are experiencing a revival in winter. This is how the transition between seasons can blur, with winter prints on delicate qualities like the brand YESS BELGIUM can be found and thus emotionalize. Prints are getting strong in general and can be found at LUNATICA MILANO Even on new types of skirts. The bell skirt is accentuated and displayed (including at SUSANNE BOMMER) now combined with short cardigans.

Tailoring is taking on a new form with exciting pinstripe suits, seen, among others, at MAX MARA GROUP And in the shirt area of HAKA, you get the “best performance” shirts from TRAIANO not over.


Four exciting days, hustle and bustle at the stands and an overall positive atmosphere give hope for a promising development in retail. An astonishing number of buyers and retailers from Austria and Switzerland, who had not been present in Düsseldorf for many years, found their way to Düsseldorf and completed the international environment of Supreme Women&Men Düsseldorf with visitors from Korea, Ireland, Iceland, Greece, Ukraine, Kazakhstan, Japan, among others.

The upcoming summer edition, spring/summer 2025 season, takes place from 26-29 July 2024 instead of.

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