“MISSION COMPLETED” — these two words sum up Supreme Women&Men Düsseldorf, which has just come to a close. Retailers, suppliers, exhibitors and buyers set the requirements, and with its order platform, Supreme Women&Men delivered the working environment to match. Looking back on the past four days, it emerges that current market developments require structural change in the exhibition landscape. It became clear that there is nothing comparable to Supreme Women&Men in Germany.

The standard was raised and refined even further. With a view to the upcoming trends in the fashion market for autumn/winter 2024/25, the order platform consolidates the event through its selection of exhibitors and products, while also serving retailers as a source of inspiration and a place to view collections. Buyers deliberately set aside more time on the show floor for this.

ONE FAIR ENDS, THE NEXT BEGINS

For the organizer, the end of one fair marks the start of the next, because the national and international scouting process starts anew. Brands and manufacturers are identified, evaluated and checked not only for their products and quality, but also for their price ranges, in order to ultimately create a homogeneous, exciting portfolio for buyers. Regular exhibitors, who make up 75-80%, shape Supreme Women&Men, but are complemented time and again by around 20% surprising brands in order to provide innovative impetus for the industry.

As a result, not least because of high demand, the exhibition space of the order platform at both Supreme Women&Men Düsseldorf and Munich was already “completed” in October, i.e. four months before the actual event.

“My team and I take on board the changes in the industry, analyze them and align our order platform accordingly, without losing our roots, with which we have firmly established ourselves in the fashion industry since 2007, i.e. for 16 years now,” says Aline Müller-Schade, Managing Partner of The Supreme Group.

“Our success is based precisely on the fact that we don’t have to keep reinventing ourselves, but instead respond to the needs of our ‘customers’, support them in their individuality and offer them exactly the brand environment on our show floors that they need to be successful. We consistently network throughout the year, work closely with producers and agencies and thus create the best possible synergies to keep the fashion wheel turning. In doing so, we deliberately do not embrace the gigantism that existed in the industry in the past, nor do we expand; instead, we select in advance what sparks desire in the market.”

EXHIBITORS' AUTUMN/WINTER TRENDS

Supreme Women&Men, for example, showed urban winter trends with unusual interpretations of down, such as new, short bomber jackets, seen at JNBY (an exhibitor at Supreme Women&Men Munich, but the outfitter of the hostesses in Düsseldorf), or fake fur variations, on display at ARTICO/SUPREMA. Lots of color is returning to liven up the winter gloom, as seen in the colorful cashmere variations from CASHMERE ME, among others. Prints are experiencing a revival in winter. In this way, the transition between the seasons can blur, as winter prints appear on delicate fabrics, for example at the brand YESS BELGIUM, and evoke emotions. Prints are becoming strong across the board and can also be found on new skirt shapes at LUNATICA MILANO. Waist-defining and flared, the bell skirt (also seen at SUSANNE BOMMER, among others) is now combined with short cardigans.

Tailoring is taking on a new form with exciting pinstripe suits, seen at the MAX MARA GROUP, among others, while in the menswear shirt segment there is no getting past the “best performance” shirts from TRAIANO.

TO SUM UP:

Four exciting days, hustle and bustle at the stands and an overall positive atmosphere give hope for a promising development in retail. An astonishing number of buyers and retailers from Austria and Switzerland, who had not been present in Düsseldorf for many years, found their way to Düsseldorf and, together with visitors from Korea, Ireland, Iceland, Greece, Ukraine, Kazakhstan and Japan, among others, rounded off the international mix at Supreme Women&Men Düsseldorf.

The upcoming summer edition for the spring/summer 2025 season takes place from 26-29 July 2024.