#SUPREME WOMEN & MEN: ATTRACTIVE - INTERACTIVE - FACE-TO-FACE - ACT INSTEAD OF REACT

Many exhibitors and visitors rightly describe the Supreme Women&Men order fairs as the largest international showroom for top brands in Europe. This format is characterised by one look, one layout and, above all, an interactive approach.

As in retail, interpersonal interaction on the show floor characterises the exchange of information and the ordering process. Consumers are more strongly encouraged to buy in bricks-and-mortar retail than on online platforms.

Away from comparability, towards individuality - brand loyalty versus quality, fits, cuts, colour combinations and new looks - all of this can be conveyed to retailers much better on the show floor. Just like in retail!

What better way to do this than to be present, to be tangible and to ‘measure up’, both for the agencies and for the manufacturers?

SUPREME WOMEN&MEN DÜSSELDORF - HUB AND CONTACT POINT IN THE HEART OF THE FASHION DISTRICT

“There have always been changes in the fashion market, a constant ebb and flow that shapes retail and buying behavior. We should be optimistic about the new season, because it's not worth looking back! Instead, we should focus on the consumer and anticipate what they want from the fashion market,” says Aline Müller-Schade (Managing Partner).

The summer edition of Supreme Women&Men Düsseldorf looks ahead to the new season with precisely this optimism, and The Supreme Group is looking forward to welcoming fashion industry players to the KWS, Kaiserswerther Str. 117-119, from 26 to 29 July. The new location of the order fair has developed into a firmly established hub and hotspot in a prime central location.

The positive development that Supreme Women&Men Düsseldorf has been undergoing for two seasons now is clearly noticeable.

While in the past Düsseldorf was used mainly as an order fair, more and more national buyers, especially buyers who previously only attended Supreme Women&Men in Munich, but also international trade visitors, are now coming to Düsseldorf to be inspired by the collections at Supreme Women&Men Düsseldorf. This not only gives retailers fresh confidence when planning their product ranges, but also allows exhibitors at Supreme Women&Men Düsseldorf to reach and win new customers that they would not otherwise meet.

The vibe of the fashion city of Düsseldorf can be felt more strongly again, and Supreme Women&Men Düsseldorf underlines this with the focus of its brand portfolio. It's the mix that makes the difference and brings a balance of well-known big names and exciting newcomer labels to the location. The selection and scouting are carried out conscientiously by The Supreme Group team in the run-up to the order fair. The range of brands, and therefore of collections, is wide. Wide and varied enough to meet and fulfil the wishes of consumers in spring/summer 2025.

The current list of exhibitors and labels as well as the catalogue will be available shortly at www.thesupremegroup.de.

Last but not least:

“A look at the socio-political and demographic changes can help to find and shape the path to the future. Retailers are not resting on their laurels and are not just relying on the tried and tested. Established routines and bestsellers may bring calm to the seasons and to one's own workflow, but in the long term they will not be the decisive factors for the success of a boutique, a chain store or a large fashion house. Success is much more than that.

What makes consumers tick - what will make them tick in the future? What will be important to them in the future, what demands will they have, what will they be prepared to spend money on? These are important questions that need to be scrutinized. Of course, you have to differentiate between the macrocosm and the microcosm - the same does not apply to everyone, but a look at the ‘upcoming’ generation and their demands, as well as at the existing clientele, can, to some extent, help everyone consolidate their own positioning and give the fashion industry a new boost,” says Aline Müller-Schade.

Supreme Women&Men Düsseldorf stands for a clear sense of togetherness. Cohesion and exchange on Kaiserswerther Straße have grown stronger and stand for an extraordinary sense of community at the location - across all product ranges. To underline this, the TW Get-together, TextilWirtschaft connect sponsored by Itsperfect, will take place for the first time this summer on Friday, 26 July 2024, from 4 pm on the forecourt of the Supreme Women&Men Düsseldorf location, the KWS.

On Sunday evening, 28 July, Supreme Women&Men Düsseldorf will once again be a partner of the Fashion Net industry party as a premium member of the Fashion Net association, thereby underlining its commitment to the DFDs (Düsseldorf Fashion Days), the industry and the city of Düsseldorf. Invited guests will receive their personal invitations exclusively via Fashion Net Düsseldorf.

Location:

KWS

Kaiserswerther Straße 117-119

40474 Düsseldorf

Opening hours:

26–28 July 2024, from 9 a.m. to 6 p.m.

29 July 2024, from 9 a.m. to 5 p.m.

CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

M +49 (0)173 57 56 777

md@thesupremegroup.de

Image inquiries:

CORINNA ZEIL

PR & Marketing I Project Assistant

T: +49 (0)89 420 44 79 - 19

M: +49 (0)172 85 99 309

cz@thesupremegroup.de

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