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Jul 2024

Kids AW 24/25 Review

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Kids Pressemitteilung 02.02.2024

Three exciting order days for Supreme Kids are over and it is with good feeling that the platform has once again established itself as the working fair and source of inspiration in the kidswear segment this season. The organizer's areas The Supreme Group were full and many customers, buyers and visitors found their way here and were not only inspired for the coming season, but also eagerly wrote the key pieces for their boutiques, retail stores and online stores. Hustle and bustle was felt throughout.

Retailers praised the wide range of products and collections, which are available both nationally and internationally (including new labels from Australia TUTU DU MONDE and ORZO, from Georgia CHIKATAI and from the USA SWP BY IRINA) shone with variation, trends and products, and perceived very positively that buyers of high-quality point of sales The Supreme Kids discovered as a point of contact for the children's fashion market.

The new concept in Hall 3 with the lifestyle-oriented marketplace in cooperation with”Family Circle x Supreme Kids“was well received. Here, small lifestyle brands presented themselves with their products and offered buyers a new, potential expansion of their range beyond classic children's clothing.

As a special service add-on, Supreme Kids offered its exhibitors the exclusive opportunity to have their products professionally photographed on models.

We are aware of our role as the leading children's fashion fair in German-speaking countries and are not only trying to continuously expand our brand portfolio, but also to keep Supreme Kids attractive with innovative concepts.

With new brands, we create excitement and desire to order. In doing so, we serve both the medium-priced and high-priced segments, which can be continuously expanded through increased exhibitor inquiries. ”, so Aline Müller-Schade, Managing Partner, The Supreme Group.

EXHIBITOR STATEMENTS

Denis Harambasic, Sales Account Manager, Viking:

The trade fair was very successful for me. There were also some new contacts — regionally and nationally — which makes me very happy. It doesn't get any better than the Supreme Kids — close to the motorway, free parking spaces and a nice atmosphere. This is the perfect place to meet specialist retailers and existing stores. ”

Robin Seyler, owner and master craftsman, handmade and unique:

This is our first time at the trade fair. With our idea, we are already very successful in the B2C sector and now we wanted to move towards B2B. With our product, we are simply different and stand out. The exchange is also simply important to us and there were also a few larger stores that showed interest. For now, it was also about presenting ourselves and the Supreme Kids was great for that. Our wooden floor beds are not available anywhere in Europe. ”

Dana Marisa Busse, Managing Director and Achim Eisend, Managing Director, Danamade:

We are a new brand and are more than satisfied with the exhibition. Our feeling is that it was better frequented and the atmosphere itself was also very pleasant. Our customers came primarily from German-speaking countries — Germany, Italy and Austria. Our customers have also said that all exhibitors have put a lot more effort into their stands. The atmosphere was very good — even among the visitors. ”

The next Summer edition The Supreme Kids takes place from July 12 to 14, 2024 instead of.

Press Release