Three exciting days of ordering at Supreme Kids are over, and it is safe to say that the platform has once again established itself this season as the working fair and source of inspiration in the kidswear segment. The exhibition space of the organizer, The Supreme Group, was fully booked, and many customers, buyers and visitors made their way here, not only finding inspiration for the coming season but also eagerly ordering the key pieces for their boutiques, retail stores and online stores. The fair was bustling with activity throughout.

Retailers praised the broad product range and the national and international collections (including new labels from Australia TUTU DU MONDE and ORZO, from Georgia CHIKATAI and from the USA SWP BY IRINA), which shone with variety, trends and products, and were very pleased to note that buyers from high-quality points of sale had discovered Supreme Kids as a go-to destination for the children’s fashion market.

The new concept in Hall 3 with the lifestyle-oriented marketplace in cooperation with “Family Circle x Supreme Kids” was well received. Here, small lifestyle brands showcased their products, offering buyers a new opportunity to expand their range beyond classic children’s clothing.

This time, as a special service add-on, Supreme Kids offered its exhibitors the exclusive opportunity to have their products professionally photographed on models.

“We are aware of our role as the leading children’s fashion fair in German-speaking countries and are not only trying to continuously expand our brand portfolio, but also to keep Supreme Kids attractive with innovative concepts.

With new brands, we create excitement and a desire to order. In doing so, we serve both the medium-priced and high-priced segments, which can be continuously expanded through increased exhibitor inquiries,” says Aline Müller-Schade, Managing Partner of The Supreme Group.

EXHIBITOR STATEMENTS

Denis Harambasic, Sales Account Manager, Viking:

“The trade fair was very successful for me. There were also some new contacts — from the region and beyond — which makes me very happy. It doesn’t get much better than Supreme Kids — close to the motorway, free parking and a nice atmosphere. This is the perfect place to meet specialist retailers and existing stockists.”

Robin Seyler, Owner and Master Craftsman, Handgemacht und 1zigartig:

“This is our first time at the trade fair. With our idea, we are already very successful in the B2C sector and now we wanted to move towards B2B. With our product, we are simply different and stand out. Exchanging ideas is also simply important to us, and there were also a few larger stores that showed interest. To begin with, it was also about presenting ourselves, and Supreme Kids was great for that. There is nothing like our wooden floor beds anywhere else in Europe.”

Dana Marisa Busse, Managing Director and Achim Eisend, Managing Director, Danamade:

“We are a new brand and are more than satisfied with the exhibition. Our feeling is that it was better attended, and the atmosphere itself was also very pleasant. Our customers came primarily from German-speaking countries — Germany, Italy and Austria. Our customers have also said that all exhibitors have put a lot more effort into their stands. The mood was very good — among the visitors, too.”

The next summer edition of Supreme Kids will take place from July 12 to 14, 2024.