TWO CITIES, ONE MISSION: STRONG FOR RETAIL. STRONG FOR THE FASHION INDUSTRY. SUPREME WOMEN&MEN IN DÜSSELDORF & MUNICH

For years, The Supreme Group has been successfully supporting the industry with its order platforms Supreme Women&Men in Düsseldorf and Munich, as a proven partner to high-quality, exclusive and progressive brands. That is our mission and our passion.

With each season, both locations continue to develop. The team led by Aline Müller-Schade listens carefully to what the market needs and acts with energy and vision, which underlines the relevance of Supreme Women&Men at both locations.

EXPERTISE AND COMPETENCE

In Sabine Spieler, creative advisor and fashion journalist, Supreme Women&Men has found a competent partner at both locations who, with her in-depth know-how, provides exclusive insights into market developments and shows what opportunities arise for retailers. The focus is also on trends for spring/summer 2026.

Presentation Düsseldorf: Sunday, July 20, 2025 — 11 a.m. — VIP Club, 4th floor
Presentation Munich: Sunday, August 3, 2025 — 11 a.m. — VIP Club, 2nd floor

A LOOK AT THE MARKET

The German clothing market remains an important consumer goods market in 2025. Slight growth in sales is forecast for 2026. The structure is diverse: international fast fashion giants meet medium-sized brands with strong regional roots. There are also exciting labels, international brands, newcomers and niche suppliers who make product ranges exclusive and distinctive. Sales channels such as multi-label stores, chain stores, e-commerce and mono-label stores shape the market.

Particularly memorable is the statement by a major retailer who recently emphasized in a presentation how crucial it is for brick-and-mortar retailers to position themselves clearly at their own location: with courage, attitude and genuine commitment. This convinces not only partners but, above all, end consumers.

SUCCESS REQUIRES ATTITUDE

“We don’t have a crystal ball, but there are clear parameters that can promote lasting success,” says Aline Müller-Schade, Managing Partner of The Supreme Group. “It is about readjusting individual levers so that they are consistently geared towards customers. It is about clear product ranges, about conscious decisions for quality over arbitrariness, even if that does not always match the fastest trend but follows your own line instead. Anyone who meets price pressure not with interchangeability, but with profile and attitude, creates differentiation.
Commitment means thinking of your own location as a place of experience — with events that go beyond pure sales campaigns, with local collaborations and services that last. And this is embedded in a carefully nurtured community, online and offline, that creates closeness and fosters loyalty,” she adds. “In the end, it’s about more than just products. It is about enthusiasm, passion and personality, which we also offer at Supreme Women&Men. This is precisely where the great strength of brick-and-mortar retail lies: in proximity, reliability and authenticity.”

STRONG SIGNAL FROM THE MARKET

Supreme Women&Men remains a key fixture: fully booked show floors in Düsseldorf and Munich underline the trust of brands and retailers alike. Many labels are deliberately returning to the order platform or switching from the agency showroom in order to benefit from the network, dynamism and visibility. New exhibitors are specifically positioning themselves in the high-quality brand portfolio. A clear commitment to quality, personal encounters and exchange.

HIGHLIGHTS OF SUPREME WOMEN&MEN DÜSSELDORF

Supreme Women&Men Düsseldorf welcomes Armani with the label A|X ARMANI EXCHANGE, which already celebrated a successful debut last season.
Max Mara GmbH also relies on the platform and presents a strong brand portfolio: MAX MARA, MARELLA, EMME, PENNYBLACK, PERSONA BY MARINA RINALDI and MAX MARA BEACHWEAR.

Taking part for the first time are the agency Kirsten Klauser, which is exhibiting on no fewer than two stands with the brands MAJESTIC FILATURES, LES TRICOTS DE LÉA PARIS, BLOOMING, MAURIZIO MYKONOS, MIRROR IN THE SKY and BAINDOUX, and the agency Reinhard Schürenberg with the brands PAOLONI, FERRANTE, ORIAN, ACQUA DEL CONERO, DEL VECCHIO and MON ART.

Other brands include SUN68, VANESSA BRUNO, STEPHAN BOYA, ADD, SCHWISTER, NIU, VIAMAILBAG, ISABELLE BLANCHE, AIDA BARNI, LLOYD, LORENA PAGGI, RAGNO, MUCHO GUST, PAMELA HENSON, PRINZ BERLIN, SASSENBACH, SUSANNE BOMMER.

An overview of all labels can be found in the current catalogue or at
https://www.thesupremegroup.de/en/tradeshows/women-men-dusseldorf-ss26

Supreme Women&Men Düsseldorf is rounded off by the popular TW Connect x Supreme Women&Men Düsseldorf, which has established itself as a regular get-together on the Friday of the fair in Düsseldorf, this time on July 18.

DATES AT A GLANCE

Supreme Women&Men Düsseldorf takes place from July 18 to 21, 2025, at KWS 117/119 — Kaiserswertherstr. in Düsseldorf, followed by Supreme Women&Men Munich from August 2 to 5, 2025, at MTC world of fashion/Building 1 in Munich.

Location:

KWS

Kaiserswerther Strasse 117-119

40474 Düsseldorf

Opening hours:

July 18–20, 2025, from 9 a.m. to 6 p.m.

July 21, 2025, from 9 a.m. to 5 p.m.

CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

M +49 (0) 173 57 56 777

md@thesupremegroup.de

Image requests:

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.