#STRONG ORDER FAIR FOR CHILDREN’S FASHION IN GERMANY AT THE MOST IMPORTANT LOCATION FOR THE DACH MARKET: MUNICH

#SECOND EDITION OF THE LIFESTYLE CONCEPT “FAMILY CIRCLE X SUPREME KIDS” GIVES NEW AND IMPORTANT IMPETUS TO THE ORDER BUSINESS

Supreme Kids, the platform for renowned brands and up-and-coming newcomers in the children’s fashion industry, offers its familiar variety and quality from July 12 to 14, 2024 at the MTC world of fashion / Building 1 in Munich. From clothing and accessories to shoes and newborn essentials, the exhibitors will present the entire spectrum of the market over three days, showcasing highlights and clear must-haves for the spring/summer 2025 season.

Many newcomers and new exhibitors will be represented at Supreme Kids for the first time in July, including names such as the Danish label SOFIE SCHNOOR, VILEBREQUIN from France, the outdoor brand ISBJÖRN OF SWEDEN and the Munich label KEKZ with its child-friendly all-in-one audio players. Exciting brands such as HUMMEL, AFFENZAHN, STYLE LABEL, HUST & CLAIRE, EISEND, BLUE EFFECT, CARS, DÄUMLING, EWERS and NOUKIES will also be there again.

In addition, the trade fair always surprises with concepts that bring the order fair to life and offer buyers new inspiration for their bricks-and-mortar and online retail business. Hall 5 at the MTC will once again be transformed into a very special world of experience – now in its fourth season. The focus here is on lightness and a special atmosphere. Alongside strong children’s fashion brands such as DONSJE, LIEWOOD, GUESS, HUGO, CALVIN KLEIN, BELLE ROSE and KARL LAGERFELD, a DJ, a candy bar and a drinks bar will ensure a relaxed atmosphere at the trade fair. On the first evening of the trade fair, Friday, July 12, 2024, the popular get-together will take place in the world of experience, Hall 5. Networking, taking stock and exchanging ideas are a must during the order season.

“Supreme Kids is not just a trade show, but an important industry event that sets new standards and brings people together season after season,” says Aline Müller-Schade, Managing Partner of The Supreme Group. “My team and I are proud to provide a platform that encourages innovation and creativity and gives buyers the opportunity to discover the next generation of children’s clothing. Certainly, in what tends to be a rather difficult market situation, we feel particularly encouraged to send a clear message and positive signals with our Supreme Kids.”

The innovative “Marketplace” area in cooperation with “Family Circle x Supreme Kids”, which returns to Hall 3 in July after its great success last winter, also stands for these positive vibes. At the upcoming Supreme Kids, the lifestyle-orientated concept offers a contemporary presentation platform and a suitable setting, particularly for small lifestyle brands and up-and-coming newcomers from outside the fashion world, and shows buyers new potential beyond classic children’s clothing. Exhibiting brands here are: DIMO-TEX, WAVY MONKEY and SCHOKO SCHATZ, to name but a few.

‍The current list of exhibitors and labels is available at www.thesupremegroup.de.

Location:

‍MTC World of Fashion/Building 1
Ingolstädter Strasse 45/Taunusstraße 45
80807 Munich

Opening hours:

July 12–13, 2024, from 9 a.m. to 6 p.m.
July 14, 2024, from 9 a.m. to 4 p.m.

Contact:

CORINNA ZEIL
‍PR & Marketing I Project Assistant
T: +49 (0) 89 420 44 79 - 19
M: +49 (0) 172 85 99 309

‍

‍

‍