SUPREME WOMEN & MEN MÜNCHEN:

MUNICH BECOMES THE HUB FOR FASHION, BUSINESS AND CULTURE

Munich, August 2026. This summer, the fashion industry's attention turns to Munich.
With Munich Fashion Week, the city is gaining new international visibility and evolving into a meeting point for designers, brands, buyers, media professionals and creatives from across Europe. Munich becomes a stage for new ideas, new connections and new perspectives.

At the heart of this momentum is SUPREME WOMEN & MEN.

As an official partner of Munich Fashion Week, The Supreme Group is bringing together, for the first time, the creative energy of Fashion Week with the industry's established premium order business. Fashion culture and fashion commerce are moving closer together.

New networks are emerging. New perspectives are meeting entrepreneurial decision-making.

Together, both platforms are creating a week that extends far beyond traditional trade fair and event formats, further strengthening Munich as a key fashion destination.

"Munich has incredible potential, and right now we can feel that something is moving again. That is exactly why our partnership with Munich Fashion Week was so important to us. We want to bring people together, create new connections and strengthen the relationship between fashion, business and culture. For us, it is about generating new energy and new relevance for the industry—together," says Aline Müller-Schade, CEO of The Supreme Group.

FASHION NEEDS DIRECTION. DECISIONS NEED PERSPECTIVE.

While Munich Fashion Week showcases the creative side of the industry, SUPREME WOMEN & MEN provides the setting for the business decisions that will shape the coming season.

This is where international collections meet buyers, established brands meet fresh perspectives, and personal encounters create tangible business opportunities. Especially in a market defined by constant change, trust, exchange and long-term partnerships are becoming increasingly important once again.

Alongside established exhibitors, Munich will also welcome new brands including
Pedro Garcia and Gran Sasso. The portfolio is complemented by renowned labels and agencies such as Allude, Anna V Berg, Hemisphere, Max Mara Emme, True Religion, Susanne Bommer, Uli Schneider, as well as BRAMA Agency and Toepfer Agency.

THE CONVERSATIONS CONTINUE

A special meeting point of this year's event is SUPREME AFTER SIX.

On 9 August from 7:00 pm, brands, buyers, agencies and industry friends will gather at HUGO'S Munich. In a relaxed atmosphere, new contacts are made, fresh perspectives are shared and the conversations take place that often don't fit into the busy order schedule.

Between Fashion Week, order business and summer in the city, a unique energy is taking shape—one that defines Munich this season.

Stephanie Essler, Project Manager SUPREME WOMEN & MEN:

"One of the most exciting aspects of this season is the many subtle differences. More often than not, it is not the major trends, but the materials, colour palettes and new combinations that give a collection its character. Those who look closely will discover the stories that will define the coming season."

Combining a carefully curated brand portfolio, a personal atmosphere and its partnership with Munich Fashion Week, SUPREME WOMEN & MEN MUNICH becomes this season's meeting point for fashion business, community and culture. Together, both platforms create new visibility for Munich while strengthening its international relevance within the European fashion landscape.

CONFIRMED BRANDS

NEW IN MUNICH

• BRAMA Agency

• Pedro Garcia

• Gran Sasso

––––––––––––––––––

CONFIRMED BRANDS IN MUNICH

• Susanne Bommer

• Toepfer Agency

• Allude

• Uli Schneider

• Anna V Berg

• Hemisphere

• Emme by Max Mara

• True Religion

EVENT DETAILS

SUPREME WOMEN & MEN MUNICH

08–11 August 2026

MTC world of fashion, Munich

SUPREME AFTER SIX

09 August 2026 | 7:00 pm

HUGO'S Munich

For further event information, please visit www.thesupremegroup.de

The Supreme Group – Curated. Connected. Inspired.

We create spaces where business happens on equal footing. For encounters that last. For partnerships that grow. For the future of fashion business.

Let's make this season SUPREME!

Press contact:
Katharina Buntrock
Press & Communications,
THE SUPREME GROUP
MunichFashion.Company GmbH
Bretonischer Ring 18 · 85630 Grasbrunn
M +49 (0)172 85 99 309
kb@thesupremegroup.de