COHESION AS AN ANSWER TO NEW CHALLENGES
WITH COURAGE AND COOPERATION WITH SUPREME KIDS MUNICH, WE CAN LOOK AHEAD

Supreme Kids in Munich has made it clear that meeting and exchanging ideas is the right path, especially in challenging times. In the kidswear industry, people know each other, and it is precisely this cohesion that many regard as its greatest strength. Everyone involved is aware of the current overall situation: Consumer behavior is increasingly shifting to digital, competition from Asia is becoming noticeably stronger, while brick-and-mortar retailers are under pressure and must muster a lot of energy and courage to make their product ranges exciting.

It is therefore all the more important that the key people came together on the show floor at Supreme Kids: big players, top dogs, retailers with decision-making authority from all over Germany, Austria and Switzerland.

All relevant brands and retailers were on site to review new products, maintain contacts and secure important order volumes.

As Atilla Kiss, Haddad Europe BV, aptly remarked: “Ultimately, it doesn’t matter whether you immediately write an order with every trading partner who is on site. The decisive factor is that, in the end, the volume that we move together is right.”

“‘Indispensable’ was the keyword during the three days of the fair! In times of change, Supreme Kids is more than ever the place to fly the flag together and use synergies,” says Aline Müller-Schade, Managing Director of The Supreme Group.

She adds: “In addition to the growing international mix of suppliers who actively use Supreme Kids to manage their market entry directly, other well-known agencies and brands have already asked to be ‘penciled in’ for the coming season.”

Building on this shared strength, the trade fair organizer, together with exhibitors, visitors and buyers, is heading into the coming season in January 2026 with a positive outlook.

The upcoming Supreme Kids in January 2026 will take place from January 23–25, 2026 (subject to change) in Munich.

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CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.