SUPREME BODY & BEACH FULL SUPPORT, FULL HALLS - FOCUS ON EXPERIENCE & DIVERSITY

Supreme Body & Beach, the leading trade fair for lingerie, underwear and swimwear in the DACH region, is fully booked down to the last centimeter for the spring/summer 2026 ordering season. Clear proof of the industry's strong support. This impressively demonstrates how firmly the industry stands behind this platform and how great the interest is. Despite increasing digitalization, this sector in particular thrives primarily on personal contact, the tactile experience and individual advice in brick-and-mortar retail.

THE FOCUS ON EXPERIENCE REMAINS CRUCIAL

“Our industry is characterized by emotional products that require trust, fit and comfort. No online channel or online retailer alone can replace that!” explains Aline Müller-Schade, Managing Partner of The Supreme Group. “The Supreme Body & Beach order platform offers buyers and brands a unique opportunity to experience the variety of collections live, discover new trends and strengthen personal relationships.” Aline Müller-Schade continues: “We see ourselves as a networking platform. We specifically promote and encourage the exchange between brands, retailers and industry experts. This is the only way to strengthen sustainable and long-term business relationships, which ultimately also determine the success of both Supreme Body & Beach and the segment.”

SUPREME BODY & BEACH AS A DRIVING FORCE

As a central order platform for the DACH market and beyond, Supreme Body & Beach sees itself as a driving force for retailers and buyers. The focus is on successful brand symbiosis, which enables retailers not only to rely on proven bestsellers, but also to discover new brands.
However, the Supreme Body & Beach team led by Aline Müller-Schade is aware of the current market situation. The dynamism in the market cannot be denied: On the one hand, trends such as body positivity, comfort or individuality have a positive impact on market development, and on the other hand, online retail continues to grow strongly, driven in particular by social media. Nevertheless, brick-and-mortar retail remains a constant factor with stable to slightly growing sales and is essential, especially for this sensual, experience-oriented segment.

“Companies and retailers that regularly question and adapt their business areas, react more quickly to market changes and keep an eye on regulatory requirements can have a positive effect on their turnover and market positioning. A diverse product range plus bold ordering decisions help them to differentiate themselves,” says Aline Müller-Schade.

Supreme Body & Beach also keeps this agility in mind and adapts its exhibitor portfolio accordingly. In addition to long-standing partners, the order platform can also welcome back new “old” well-known brands such as CHANTELLE, LASCANA, NINA VON C., PRIMA DONNA, MARIE JO, FELLINA, ANITA, MARYAN BEACHWEAR, HANRO, CALIDA, PASSIONATA, LISE CHARMEL, MEY, YELLAMARIS, ULLA.
New brands such as MISSONI Accessories, COCOTIER ROYAL, GOSSARD, HAVAIANAS, ILSE JACOBSEN, JOHN FRANK, BRAKINI, FLIP*FLOP, FLAVIA VALENTINI, CAFTANI BY ROBERTA ZU, LUISA MORETTI and SCOTCH & SODA are deliberately seeking out the environment of Supreme Body & Beach, which is known for its proximity to the market, its efficiency and its clear focus on the retail sector and individual retailers.

Current list of exhibitors at https://www.thesupremegroup.de/en/tradeshows/body-beach-ss26

Supreme Body & Beach is rounded off by the popular TW Connect x Supreme Body & Beach, which has established itself in Munich as a regular get-together on the Monday of the fair, this time on July 21.

The upcoming Supreme Body & Beach takes place from July 20 to 22, 2025, at MTC world of fashion/Building 1 in Munich.

Location:
MTC world of fashion/Building 1
Ingolstädter Strasse 45/Taunusstraße 45
80807 Munich

Opening hours:
July 20–21, 2025, from 9 a.m. to 6 p.m.
July 22, 2025, from 9 a.m. to 4 p.m.

‍

THE SUPREME GROUP CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

M +49 (0) 173 57 56 777

md@thesupremegroup.de

www.thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.