Supreme Kids relies on a new schedule structure for the summer season

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Die Supreme Kids has sent a clear signal about the current season: The trade fair is responding to the needs of exhibitors and buyers and will adjust its scheduling from next summer season. In the future, order days — analogous to the other Supreme formats — will take place at Sunday, Monday and Tuesday (19.7.-21.7.2026) instead of. A wish that came out of the market for a long time and is now being consistently implemented.

The adjustment is a conscious decision for greater predictability and better processes in the heavily timed trading order calendar. At the same time, care will be taken to avoid overlapping appointments with international trade fairs in the children's segment in the future.

The current market situation in the kids segment remains noticeable. The reluctance in retail is significantly stronger than in other areas. Austerity measures are having a particular impact on the children's segment. After evaluating the number of visitors, these remained stable compared to the 2025 winter season, and at the same time orders were ordered more carefully and selectively. Nevertheless, the most important relevant buyers were there and used the trade fair specifically for exchange, orientation and selection.

“The reluctance in the kids market is clearly noticeable. It is therefore all the more important to offer a reliable platform with clear structures right now. The decision makers were there, the discussions were focused and with the new scheduling, we are deliberately avoiding overlaps with international trade fairs in the future.”, says Jessica Totaro, Supreme Kids project manager.

Despite the current challenges, the Supreme Kids the strongest kidwear ordering platform in the DACH region. With the new appointment structure, the Supreme Group is sending a clear signal of market proximity, dialogue and development — adapted to the realities of trade.

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CONTACT

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KATHARINA BUNTROCK

Press & Communications, THE SUPREME GROUP

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, House 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.