Supreme Kids adopts a new schedule structure for the summer season

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Supreme Kids has sent a clear signal this season: The trade fair is responding to the needs of exhibitors and buyers and will adjust its scheduling starting with the coming summer season. In the future, the order days — in line with the other Supreme formats — will take place on Sunday, Monday and Tuesday (19–21 July 2026). A long-standing wish from the market that is now being consistently implemented.

The adjustment is a conscious decision aimed at greater predictability and better processes in retailers’ tightly packed order calendar. At the same time, care will be taken in the future to avoid date clashes with international trade fairs in the children’s segment.

The current market situation continues to make itself felt in the kids segment. Retailers are holding back significantly more here than in other areas. Cost-cutting measures are having a particular impact on the children’s segment. The evaluation of visitor numbers showed that they remained stable compared to the 2025 winter season; at the same time, orders were placed more cautiously and selectively. Nevertheless, the most important buyers were on site and made targeted use of the trade fair for dialogue, orientation and selection.

“Restraint in the kids market is clearly noticeable. It is therefore all the more important to offer a reliable platform with clear structures right now. The decision-makers were there, the discussions were focused, and with the new schedule we will deliberately avoid overlaps with international trade fairs in the future,” says Jessica Totaro, Project Manager of Supreme Kids.

Despite the current challenges, Supreme Kids remains the strongest kidswear order platform in the DACH region. With the new schedule structure, The Supreme Group is sending a clear signal in support of market proximity, dialogue and further development — adapted to the realities of retail.

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CONTACT

www.thesupremegroup.de

KATHARINA BUNTROCK

Press & Communications, THE SUPREME GROUP

T: +49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117 - 119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.