BODYWEAR IN TRANSITION

Munich, July 2026. Consumers are shopping more consciously, comparing products more carefully and increasingly prioritising quality, fit and long-term value. This shift is also defining the new season of SUPREME BODY & BEACH.

From 26–28 July 2026, the order platform at MTC world of fashion Munich will present established brands, international collections and exciting newcomers across the categories of bodywear, lingerie, swimwear and loungewear.

BUYING THE FUTURE LIVE & THE BODY & BEACH SHOWCASES

Alongside the collections, the focus will also be on current industry topics and inspiration for the upcoming season.

On Sunday, 26 July 2026, the Body & Beach Showcases will open the supporting programme with presentations at 12:00 pm and 4:00 pm. These curated showcases highlight the key trends, colours and must-have pieces of the upcoming season, bringing the latest market developments to life.

Another highlight on Sunday, 26 July 2026 at 4:00 pm is the exclusive Triumph Showcase. The presentation offers insights into the latest collections, innovations and product worlds of one of the industry's most renowned brands, adding a strong brand perspective to the programme.

On Monday, 27 July 2026 at 11:00 am, Yurdanur Steck, Founder & Managing Director of Bodywear Consulting GmbH, will share valuable insights during "Buying The Future Live" into changing consumer purchasing behaviour and its impact on assortments, retail concepts and sales strategies.

CHANGE THE RULES

Another programme highlight is the collaboration with CHANGE of Scandinavia.

Under the motto "CHANGE THE RULES", SUPREME BODY & BEACH and CHANGE of Scandinavia invite exhibitors, buyers and industry professionals to an exclusive networking evening on Monday, 27 July 2026, at HUGO'S Munich.

This is where the Body & Beach industry comes together, for meaningful conversations, inspiring exchange and valuable new connections.

THE PLATFORM'S VOICE

Jessica Totaro, Project Director SUPREME BODY & BEACH:

"Personal encounters and direct exchange remain key success factors for our industry. Our platform brings together brands, buyers and partners who actively shape the future of the market."

Combining business, inspiration and knowledge transfer, SUPREME BODY & BEACH continues to be one of the leading meeting points for the bodywear industry in the German-speaking market.

CONFIRMED BRANDS

Premium Lingerie & Dessous

Aubade Paris | Chantelle | Femilet by Chantelle | Triumph | Sloggi | Simone Pérèle | Marie Jo | PrimaDonna | Lise Charmel | Antigel | Wacoal | Fantasie | Freya | Elomi | Panache | Sculptresse by Panache | Gossard | Empreinte | Louisa Bracq | Montelle | Dita Von Teese | Cosabella | Hanky Panky | Corin | Sans Complexe | Sarda | Ulla Dessous | Lingadore | Janira

Beachwear & Swimwear

Maryan Mehlhorn | Charmline | Watercult | Lidea | Seafolly | Sunflair | Opera | Paula | Nicole Olivier | Raffaela D'Angelo | Pin-Up Stars | Maaji | Beachlife | Beachlife Limited | Red Point | Onades by Red Point | Vacanze Italiane | Artesands | Sea Level | Barts | Dnud Paris | Nuria Ferrer | Val d'Azur | Top Mare | Goldenbay | MyMarini | Nathalie Schweizer Swimwear | Iconique

Nightwear, Loungewear & Homewear

Hanro | Calida | Mey | Schiesser | Ringella | Rösch | Féraud Paris | Short Stories | Pip Studio | Essenza Home | Cyberjammies | Charlie Choe | Pastunette | Rebelle | Taubert | Vamp | Pillow Talk Vamp | Le Chat | Verdiani | Marjolaine | BedHead | Sunday in Bed | Louis & Louisa

Bodywear, Basics & Legwear

Tommy Hilfiger | Calvin Klein | DKNY | Polo Ralph Lauren | Lauren Ralph Lauren | Marc O'Polo | Joop! | Skiny | Huber | HOM | Olaf Benz | Manstore | Seidensticker Bodywear | Bamboo Basics | Nina von C. | Speidel | Sylvia Speidel | Speidel Young Basics | Hudson | Kunert | Falke | BleuForêt | Zimmerli of Switzerland | Oscalito 1936

Lifestyle, Accessories & Contemporary Brands

Kate Spade | Michael Michael Kors | Esprit | Bugatti | Havaianas | Hot Lava | Olivia Gold | Olivia Pink | Olivia White | Rosa Faia | Fürstenberg | Impetus | Conta | Susa | Beco | Beco Beermann | John Frank | Happy Shorts | Phil & Co Berlin | Phil & Co | Ysabel Mora | Marco & André | Magic Bodyfashion | Boom | Refugio | Rya | Vossen | Frank and Lucie

EVENT DETAILS

SUPREME BODY & BEACH

26–28 July 2026

MTC world of fashion, Munich

For further information and all event details, please visit: www.thesupremegroup.de

The Supreme Group – Curated. Connected. Inspired.

We create spaces where business happens on equal footing. For encounters that last. For partnerships that grow. For the future of fashion business.

Let's make this season SUPREME!

Press Contact:
Katharina Buntrock
Press & Communications,
THE SUPREME GROUP
MunichFashion.Company GmbH
Bretonischer Ring 18 · 85630 Grasbrunn
M +49 (0)172 85 99 309
kb@thesupremegroup.de