BODYWEAR IN TRANSITION

Munich, July 2026. Consumers are shopping more consciously, comparing products more carefully and increasingly prioritising quality, fit and long-term value. This shift is also defining the new season of SUPREME BODY & BEACH.

From 26–28 July 2026, the order platform at MTC world of fashion Munich will present established brands, international collections and exciting newcomers across the categories of bodywear, lingerie, swimwear and loungewear.

BUYING THE FUTURE LIVE & THE BODY & BEACH RUNWAY SHOWCASES

Alongside the collections, the focus will also be on current industry topics and inspiration for the upcoming season.

On Sunday, 26 July 2026, SUPREME BODY & BEACH will open its event programme with the first Body & Beach Runway Showcase at 12:00 pm. These curated presentations highlight the key trends, colours and standout pieces of the upcoming season, bringing the latest market developments to life.

FRENCH LINGERIE IN CONVERSATION: THE FRENCH TOUCH OF LINGERIE

Creation • Know-how • Fit • Femininity

Another program highlight is the French Lingerie Roundtable, hosted in cooperation with Promincor-Lingerie Française, taking place on Sunday, 26 July 2026, at 1:30 pm.

Representatives from nine leading French lingerie brands will discuss current market developments, innovations and the future of French lingerie.

Participating brands include : Antigel, Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louisa Bracq, Maison Lejaby und Simone Pérèle

The collaboration reflects the long-standing relationship between SUPREME BODY & BEACH and the French lingerie industry. For many years, numerous French premium brands have presented their collections on the platform, playing a key role in shaping its international brand portfolio.

Welcome drink 1:30 pm – Roundtable 1:45 pm – Networking cocktail 2:30 pm

BRANDS. TRENDS. THE FUTURE. INSPIRATION FOR THE SEASON AHEAD.

A further highlight on Sunday, 26 July 2026, at 4:00 pm is the exclusive Triumph Runway Showcase. The presentation offers insights into the latest collections, innovations and product worlds of one of the industry's most renowned brands, adding a strong brand perspective to the event programme.

On Monday, 27 July 2026, at 11:00 am, Yurdanur Steck, Founder & Managing Director of Bodywear Consulting GmbH, will present "Buying The Future Live", exploring changing consumer purchasing behaviour and its impact on assortments, retail concepts and sales strategies.

CHANGE THE RULES

Another programme highlight is the collaboration with CHANGE of Scandinavia.

Under the motto "CHANGE THE RULES", SUPREME BODY & BEACH and CHANGE of Scandinavia invite exhibitors, buyers, partners and media representatives to an exclusive summer evening at HUGO'S Munich on Monday, 27 July 2026 at 7pm.

The evening's centrepiece is the live presentation "Real Women. Real Confidence.", where eight selected CHANGE customers will showcase their favourite looks, demonstrating that perfectly fitting lingerie, comfort and confidence are for every woman, regardless of size or age.

The evening will also provide the perfect setting for personal conversations, inspiring exchanges and new connections within the bodywear industry.

THE PLATFORM'S VOICE

Jessica Totaro, Project Director SUPREME BODY & BEACH:

"Personal encounters and direct exchange remain key success factors for our industry. Our platform brings together brands, buyers and partners who actively shape the future of the market."

Combining business, inspiration and knowledge transfer, Supreme Body&Beach continues to be one of the leading meeting points for the bodywear industry in the German-speaking market.

CONFIRMED BRANDS

Premium Lingerie & Dessous

Aubade Paris | Chantelle | Femilet by Chantelle | Triumph | Sloggi | Simone Pérèle | Marie Jo | PrimaDonna | Lise Charmel | Antigel | Wacoal | Fantasie | Freya | Elomi | Panache | Sculptresse by Panache | Gossard | Empreinte | Louisa Bracq | Montelle | Dita Von Teese | Cosabella | Hanky Panky | Corin | Sans Complexe | Sarda | Ulla Dessous | Lingadore | Janira

Beachwear & Swimwear

Maryan Mehlhorn | Charmline | Watercult | Lidea | Seafolly | Sunflair | Opera | Paula | Nicole Olivier | Raffaela D'Angelo | Pin-Up Stars | Maaji | Beachlife | Beachlife Limited | Red Point | Onades by Red Point | Vacanze Italiane | Artesands | Sea Level | Barts | Dnud Paris | Nuria Ferrer | Val d'Azur | Top Mare | Goldenbay | MyMarini | Nathalie Schweizer Swimwear | Iconique

Nightwear, Loungewear & Homewear

Hanro | Calida | Mey | Schiesser | Ringella | Rösch | Féraud Paris | Short Stories | Pip Studio | Essenza Home | Cyberjammies | Charlie Choe | Pastunette | Rebelle | Taubert | Vamp | Pillow Talk Vamp | Le Chat | Verdiani | Marjolaine | BedHead | Sunday in Bed | Louis & Louisa

Bodywear, Basics & Legwear

Tommy Hilfiger | Calvin Klein | DKNY | Polo Ralph Lauren | Lauren Ralph Lauren | Marc O'Polo | Joop! | Skiny | Huber | HOM | Olaf Benz | Manstore | Seidensticker Bodywear | Bamboo Basics | Nina von C. | Speidel | Sylvia Speidel | Speidel Young Basics | Hudson | Kunert | Falke | BleuForêt | Zimmerli of Switzerland | Oscalito 1936

Lifestyle, Accessories & Contemporary Brands

Kate Spade | Michael Michael Kors | Esprit | Bugatti | Havaianas | Hot Lava | Olivia Gold | Olivia Pink | Olivia White | Rosa Faia | Fürstenberg | Impetus | Conta | Susa | Beco | Beco Beermann | John Frank | Happy Shorts | Phil & Co Berlin | Phil & Co | Ysabel Mora | Marco & André | Magic Bodyfashion | Boom | Refugio | Rya | Vossen | Frank and Lucie

EVENT DETAILS

SUPREME BODY & BEACH

26–28 July 2026

MTC world of fashion, Munich

For further information and all event details, please visit: www.thesupremegroup.de

The Supreme Group – Curated. Connected. Inspired.

We create spaces where business happens on equal footing. For encounters that last. For partnerships that grow. For the future of fashion business.

Let's make this season SUPREME!

Press Contact:
Katharina Buntrock
Press & Communications,
THE SUPREME GROUP
MunichFashion.Company GmbH
Bretonischer Ring 18 · 85630 Grasbrunn
M +49 (0)172 85 99 309
kb@thesupremegroup.de

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