Supreme Women & Men Munich impresses with growth in visitors, strong orders and flexibility

Die Supreme Women & Men Munich sent a clear signal to the market this season: full floor space, highly motivated buyers and noticeably more order activity — despite a continuing challenging trading environment. Especially Saturday February 7, 2026, became the strongest day at the fair in a long time.

Many buyers deliberately used the platform on Saturday for the first time — with a remarkable effect. One buyer puts it in a nutshell:

“I was here on a Saturday for the first time and was able to go to many stands and write orders directly without fixed appointments. ” This flexibility proved to be a real growth driver, both for exhibitors and for the platform as a whole.

“This openness and flexibility have enabled our exhibitors to attract new customers in a targeted manner and at the same time we see a clear recovery of former buyers who have already been with us before and have now consciously returned,” says Aline Müller-Schade, CEO of the Supreme Group.

The return of familiar faces & new dynamism

The increased presence of main buyers from southern Germany, Austria and Switzerland was noticeable this season. Overall, Supreme Women & Men Munich recorded a clear increase in visitors compared to the 2025 winter season, combined with a high level of decisiveness on the floor.

Despite a tight market situation, buyers were extremely positive. The tenor: The collections have become of higher quality, both in terms of materials and in design and positioning. The selection was perceived as clearly curated, relevant and close to the market.

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‍Successful newcomers & strong brand performance

It was particularly successful The Mercer N.Y., which was represented at the Supreme for the first time in Düsseldorf and Munich. The label was able to in Munich double-digit new customer growth , a strong sign of the quality of the local buyer structure.

New exhibitors also confirmed the special atmosphere of the Munich platform. Elfie Selfie, represented in Munich for the first time, was impressed: “For us, Supreme Women & Men Munich was one of the most beautiful and well-organized trade fairs we have ever booked. We've won great new customers and received exceptionally positive feedback,” says Ewa Opoka from Elfie-Selfie (Switzerland).

High-quality international labels as a clear statement

The high-quality Italian and international brands, curated by Michael Schulz, also set a strong quality promise. In addition to established names such as PINKO, PATRIZIA PEPE, TWINSET, ELEH, ELISABETTA FRANCHI and P.A.R.O.S.H. There were other strong positions such as Allude, Bruno Manetti, Mazoni 24, CPL, Susanne Bommer, Gitta Banko, The Kooples, NARLI as well as Mabrun.

They once again underlined Supreme Women & Men Munich's claim to combine international relevance with regional proximity.

Trust, quality and real business moments

Supreme Women & Men Munich 2026 confirmed its role as a reliable, highly effective order platform in the DACH region. With clear curation, a personal atmosphere and a structure that creates space for new encounters, spontaneous orders and sustainable business relationships.

The Supreme Group — Curated. Connected. Inspired

We connect brands, people, and opportunities. Today and for the next generation of retail.

THE SUPREME GROUP CONTACT

www.thesupremegroup.de

Katharina Buntrock
Press & Communications, THE SUPREME GROUP
munichfashion.company GmbH
Breton Ring 18 · 85630 Grasbrunn
FROM +49 (0) 172 85 99 309
kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting out with two order platforms, the family-run company is now responsible for nine trading platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, house 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.