SUPREME WOMEN & MEN DÜSSELDORF:

PERSONAL CONNECTIONS ARE BECOMING THE DECISIVE COMPETITIVE ADVANTAGE.

Collections can now be viewed digitally, data analysed in real time and meetings held online. Yet one development is becoming increasingly evident across the fashion industry: personal encounters are gaining importance once again.

Especially in times of economic uncertainty, changing consumer behaviour and growing market complexity, the most valuable impulses are often created not behind a screen, but through direct exchange. Trust, guidance and long-term partnerships cannot be digitised.

A PLACE FOR ORIENTATION AND EXCHANGE

"Today, many brands are placing a stronger focus on their identity and clear positioning. At the same time, buyers are looking for guidance, reliability and concepts with long-term potential. SUPREME WOMEN & MEN provides exactly the right setting for this: focused business, personal encounters and an atmosphere that creates space for new perspectives," says Aline Müller-Schade, CEO of The Supreme Group.

Alongside well-established names, Düsseldorf will also welcome new exhibitors including Mi Querido, Crochè, Strategia, Elena Iachi and Die Kaufleute Agency.

The portfolio is complemented by established brands and agencies such as Max Mara, The Mercer, Wrangler, Susanne Bommer and Toepfer Agency.

THE BEST CONVERSATIONS BEGIN AFTER THE LAST APPOINTMENT

A special meeting point of the event once again this season is the SUPREME BBQ CLUB.

On Saturday, 25 July from 6:00 pm, brands, buyers, agencies and partners will come together in the SUPREME Tent. In a relaxed atmosphere, the conversations take place that often don't fit into the busy schedule of the working day.

Because more often than not, it is the encounters between official appointments that spark new collaborations, open up fresh perspectives or lay the foundation for long-term partnerships.

Stephanie Essler, Project Manager SUPREME WOMEN & MEN:

"What makes SUPREME so special is the diversity of people and stories that come together here. In the long run, success is rarely built on the loudest statements, but on well-executed concepts and the right conversations at the right time."

Combining a carefully curated brand portfolio, a personal atmosphere and meaningful encounters, SUPREME WOMEN & MEN continues to be one of the most important meeting points for the fashion industry in the German-speaking market.

CONFIRMED BRANDS

NEW IN DÜSSELDORF

• Mi Querido

• Crochè

• Strategia

• Elena Iachi

• Die Kaufleute Agency

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CONFIRMED BRANDS IN DÜSSELDORF

• Susanne Bommer

• Toepfer Agency

• Max Mara

• The Mercer

• Wrangler

• Sand Copenhagen

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EVENT DETAILS

SUPREME WOMEN & MEN DÜSSELDORF

24–27 July 2026

KWS

Kaiserswerther Straße 117–119

40474 Düsseldorf

SUPREME BBQ CLUB

25 July 2026 | from 5:00 pm

SUPREME Tent, KWS 117–119

For further event information, please visit www.thesupremegroup.de

The Supreme Group – Curated. Connected. Inspired.

We create spaces where business happens on equal footing. For encounters that last. For partnerships that grow. For the future of fashion business.

Let’s make this season SUPREME!

Press Contact:
Katharina Buntrock
Press & Communications,
THE SUPREME GROUP
MunichFashion.Company GmbH
Bretonischer Ring 18 · 85630 Grasbrunn
M +49 (0)172 85 99 309
kb@thesupremegroup.de

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