SUPREME BODY & BEACH — STRONGER AND
RELIABLE PARTNER FOR LAUNDRY AND
SWIMWEAR INDUSTRY

Die Supreme Body & Beach Also proves for the coming season Beginning of February 2025 (02nd to 04th February) in munich once again their strength and relevance for the underwear and swimwear industry. As the leading event in Germany, all major brands in the underwear segment present their latest collections and underline their relevance at Supreme Body & Beach.

Big, successful labels such as CHANTELLE and SCHIESSER are returning to the order platform after years — a clear and clear sign that Supreme Body & Beach, with its unique concept, is and will remain a valued and reliable retail partner. With continuous growth and a clear positioning on equal footing with international events, leading labels are deliberately focusing on this trade fair to present their latest collections to a qualified audience.

With the increasing elimination of time-consuming and cost-intensive showroom business, the trade fair continues to gain strength. Buyers and retailers can experience all important key players and exciting new brands in one place. Supreme Body & Beach not only offers efficient ordering options, but also creates emotional touchpoints that promote personal contact between brands and retailers. These are essential for creating successful business over the long term and building strong partnerships.

WACOAL EUROPE, one of the leading suppliers in the laundry industry, presents with its brands fantasy, Freya, Elomi and Wacoal  For the first time, my own fashion show at Supreme Body & Beach. In addition, the company's presentations offer wooden accents, known for innovative and lively shop design and marketing, visionary insights into the future direction of the laundry industry. holz'akzente deliberately and exclusively focuses on Supreme Body & Beach, as the laundry trade fair brings together all relevant retailers and players in the industry.

The premiere of EMPORIO ARMANI UNDERWEAR is a highlight of the order platform. There are also two anniversaries to celebrate: GATTINA at 50 years of age and SCHIESSER with 150 years of tradition — an impressive sign of continuity and success in the laundry segment.

“Of course, we've heard about the new appointments,” explains
Aline Müller-Schade, Managing Partner. “As always, we will have the upcoming Supreme Body & Beach take place in July. In doing so, we want to ensure that both our buyers and exhibitors benefit optimally from the deadlines and can coordinate their orders with peace of mind. ”

The order platform creates planning security for all parties involved and therefore remains an indispensable meeting place for networking and inspiration in the industry. The upcoming summer date is from Sunday, 20.07., to Tuesday, 22.07.2025 planned. (subject to change)

The complete exhibitor lists are available online:
 SUPREME BODY & BEACH | https://www.thesupremegroup.de/tradeshows/body-beach-aw25-26

Location:
MTC world of fashion/House 1
 Ingolstädter Strasse 45/Taunusstraße 45
 80807 Munich

Opening hours:
 02 — 03 February 2025, from 9 a.m. to 6 p.m.
 February 04, 2025, from 9 a.m. to 4 p.m.

THE SUPREME GROUP CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

ON +49 (0) 173 57 56 777

md@thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing/Project Assistant

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Starting back then with

The family-run company is now responsible for nine transactions of two order platforms

retail platforms, international brands and agencies. The portfolio includes SUP

Reme Women&Men in Düsseldorf and Munich and exclusively in Munich the Supreme Kids, Supreme Celebration and Supreme Body & Beach. At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, house 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts and successful presentation options. Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers. As a future-oriented family business, environmental orientation and social responsibility have been a matter of course for The Supreme Group since its founding — from the conversion to LED lights in both locations to regular support for children's institutions.

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