SUPREME BODY & BEACH — STRONG AND
RELIABLE PARTNER FOR THE LINGERIE AND
SWIMWEAR INDUSTRY

For the coming season, Supreme Body & Beach is once again proving its strength and relevance for the underwear and swimwear industry at the beginning of February 2025 (2 to 4 February) in Munich. At Supreme Body & Beach, the leading event in Germany, all major brands in the underwear segment present their latest collections and underline their relevance.

Big, successful labels such as CHANTELLE and SCHIESSER are returning to the order platform after years away — a clear and unmistakable sign that Supreme Body & Beach, with its unique concept, is and will remain a valued and reliable partner for retailers. Leading labels are deliberately opting for this trade fair, with its continuous growth and clear positioning on a par with international events, to present their latest collections to a qualified audience.

As time-consuming and cost-intensive showroom business increasingly falls away, the trade fair continues to gain strength. Here, buyers and retailers can experience all the important key players and exciting new brands in one place. Supreme Body & Beach not only offers efficient ordering options, but also creates emotional touchpoints that promote personal contact between brands and retailers. These are essential for creating successful business over the long term and building strong partnerships.

WACOAL EUROPE, one of the leading suppliers in the lingerie industry, is presenting its own fashion show at Supreme Body & Beach for the first time, featuring its brands Fantasie, Freya, Elomi and Wacoal. In addition, talks by the company holz’akzente, known for innovative and vibrant shop design and marketing, offer visionary insights into the future direction of the lingerie industry. holz’akzente deliberately and exclusively focuses on Supreme Body & Beach, as the lingerie trade fair brings together all relevant retailers and players in the industry.

The premiere of EMPORIO ARMANI UNDERWEAR is a highlight of the order platform. There are also two anniversaries to celebrate: GATTINA is marking 50 years and SCHIESSER 150 years of tradition — an impressive sign of continuity and success in the lingerie segment.

“Of course, we’ve heard about the renewed discussions about trade fair dates,” explains
Aline Müller-Schade, Managing Partner. “As always, we will hold the upcoming summer edition of Supreme Body & Beach in July. In doing so, we want to ensure that both our buyers and exhibitors benefit optimally from the timing and can coordinate their orders without time pressure.”

The order platform provides planning certainty for all parties involved and therefore remains an indispensable meeting place for networking and inspiration in the industry. The upcoming summer edition is scheduled to run from Sunday, 20 July, to Tuesday, 22 July 2025. (subject to change)

The complete exhibitor lists are available online:
SUPREME BODY & BEACH | https://www.thesupremegroup.de/en/tradeshows/body-beach-aw25-26

Location:
MTC world of fashion/Building 1
Ingolstädter Strasse 45/Taunusstraße 45
80807 Munich

Opening hours:
2–3 February 2025, from 9 a.m. to 6 p.m.
4 February 2025, from 9 a.m. to 4 p.m.

THE SUPREME GROUP CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

M +49 (0) 173 57 56 777

md@thesupremegroup.de

KATHARINA BUNTROCK

PR & Marketing/Project Assistant

T: +49 (0) 89 420 44 79 - 19

M: +49 (0) 172 85 99 309

kb@thesupremegroup.de

THE SUPREME GROUP — The company

The Supreme Group was founded in Munich in June 2007. Having started out with two order platforms, the family-run company is now responsible for nine trade platforms, international brands and agencies. The portfolio includes Supreme Women&Men in Düsseldorf and Munich and, exclusively in Munich, Supreme Kids, Supreme Celebration and Supreme Body & Beach.

At KWS, Kaiserswerther Strasse 117-119, Düsseldorf and MTC world of fashion, Building 1, Munich, The Supreme Group offers light-flooded locations, rooms with high-quality and luxurious showroom concepts, and successful presentation options.

Both locations are also available for temporary rental — as temporary showrooms for fashion providers and as exhibition, conference or event space for organizers and service providers.

For The Supreme Group, a future-oriented family business, environmental awareness and social responsibility have been a matter of course since it was founded — from switching to LED lighting at both locations to regularly supporting children's institutions.

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